What are the options for using ad extensions with shopping campaigns in Bing Ads?

In Bing Ads (Microsoft Ads), there are several ad extension options you can use with shopping campaigns to enhance their visibility and effectiveness. Shopping campaigns are designed to promote products directly within search results, and using ad extensions can further improve their performance by providing additional information and engagement opportunities. Here's a breakdown of the ad extension options available for shopping campaigns:

### **1. Sitelink Extensions**

- **Description:** Sitelink extensions add extra links below your main ad to direct users to specific pages on your website. For shopping campaigns, this could include links to different product categories, promotions, or brand-specific pages.
- **Use Case:** Direct users to relevant sections of your website, such as special offers or new arrivals, which can complement the products shown in your shopping ads.

### **2. Call Extensions**

- **Description:** Call extensions allow you to add a phone number to your ads, enabling users to call your business directly.
- **Use Case:** Useful for businesses that want to encourage direct phone inquiries or support for product-related questions. It can help drive calls from users interested in speaking with a sales representative.

### **3. Location Extensions**

- **Description:** Location extensions display your business address and include a map to help users find your physical store.
- **Use Case:** Beneficial for retail stores with physical locations. It helps users find your store if they are interested in buying products in person or picking up items locally.

### **4. Callout Extensions**

- **Description:** Callout extensions provide additional text to highlight unique selling points or features of your business. They appear below the main ad text.
- **Use Case:** Use callout extensions to emphasize special offers, shipping options, or any unique aspects of your products or services, such as "Free Shipping" or "Price Match Guarantee."

### **5. Structured Snippets**

- **Description:** Structured snippets allow you to add a list of specific aspects of your products or services, such as product categories or types of services.
- **Use Case:** Display detailed information about the products in your shopping campaign, such as "Brands: Nike, Adidas, Puma" or "Product Categories: Electronics, Clothing, Home Goods."

### **6. Price Extensions**

- **Description:** Price extensions show prices for specific products or services directly in your ads. They include links to pages where users can learn more about the products listed.
- **Use Case:** Useful for showcasing pricing information for different products or categories. For example, you can highlight "Smartphones from $299" with links to the relevant product pages.

### **7. Promotion Extensions**

- **Description:** Promotion extensions highlight special promotions or discounts, such as sales or limited-time offers, directly in your ads.
- **Use Case:** Promote time-sensitive offers or sales associated with your shopping campaign, like "20% Off Summer Sale" or "Buy One Get One Free."

### **8. App Extensions**

- **Description:** App extensions provide a link to download or open your mobile app.
- **Use Case:** If you have a mobile app for shopping or product browsing, app extensions can drive installations or engagement with your app. For example, "Download Our Shopping App."

### **9. Automated Extensions**

- **Description:** Automated extensions are generated by Bing Ads based on your existing ad and website content, including automated sitelinks, automated callouts, and automated snippets.
- **Use Case:** These extensions can enhance your shopping ads without additional setup, providing more information or options based on your ad performance and content.

### **Best Practices for Using Ad Extensions with Shopping Campaigns**

- **Ensure Relevance:** Make sure the ad extensions you choose are relevant to the products being promoted in your shopping campaign. This improves user experience and ad performance.
- **Keep It Updated:** Regularly review and update your ad extensions to reflect current promotions, pricing, or product changes.
- **Test and Optimize:** Experiment with different types of ad extensions to see which ones drive the best results for your shopping campaigns. Use performance data to optimize your extensions.
- **Monitor Performance:** Track the performance of your ad extensions and adjust as needed. Analyze metrics such as click-through rates (CTR) and conversion rates to assess their impact.

By strategically utilizing these ad extension options, you can enhance the visibility and effectiveness of your shopping campaigns, providing users with more information and engaging them more effectively.