How do ad extension scheduling options work in Bing Ads?

In Bing Ads, ad extension scheduling allows you to specify the days of the week and the hours of the day when your ad extensions should be eligible to show. This can be useful if you want to tailor your ad extensions to match your business hours or promotional campaigns.

Here's how ad extension scheduling options work in Bing Ads:

1. Create or edit an ad extension: To access the ad extension scheduling options, you'll need to create a new ad extension or edit an existing one. You can do this by going to the "Ad extensions" tab in your Bing Ads account and selecting the ad extension type you want to create or edit.
2. Set the schedule: Once you've created or edited your ad extension, you'll see a "Schedule" section where you can set the days and times when the extension should be eligible to show. You can choose specific days of the week and hours of the day, or you can use the "All days" and "All hours" options to make the extension eligible to show at all times.
3. Save your changes: After you've set the schedule for your ad extension, make sure to save your changes before exiting the page.

It's important to note that ad extension scheduling is applied at the account level, not the campaign or ad group level. This means that if you have multiple campaigns or ad groups in your account, you'll need to set the ad extension schedule separately for each one.

Additionally, ad extension scheduling is only available for certain ad extension types, including sitelink extensions, call extensions, and location extensions. If you're using a different type of ad extension, you won't see the "Schedule" section when creating or editing the extension.

Overall, ad extension scheduling can be a powerful tool for optimizing your Bing Ads campaigns and ensuring that your ad extensions are shown at the most relevant times for your business.