How can you use location extensions to drive online conversions or leads in Bing Ads?

While location extensions in Bing Ads are primarily used to drive foot traffic to physical stores, they can also be used to drive online conversions or leads. Here are some ways to use location extensions to drive online conversions or leads in Bing Ads:

1. Include a call-to-action: Include a clear and compelling call-to-action in your ad copy, such as "Shop Now" or "Sign Up," to encourage users to visit your website and complete a conversion or lead.
2. Use sitelink extensions: Use sitelink extensions to direct users to specific pages on your website, such as product pages, landing pages, or sign-up forms.
3. Target specific locations: Target specific locations where your target audience is most likely to be located, such as major cities or regions. This can help increase the relevance of your ads and improve the chances of attracting qualified leads and conversions.
4. Use location-based keywords: Use location-based keywords in your ad copy and targeting, such as "coffee shop in Seattle" or "best Italian restaurant in New York City," to attract users who are searching for businesses in specific locations.
5. Use location-based ad scheduling: Use location-based ad scheduling to show your ads only during specific hours or days of the week, such as during business hours or on weekends, to target users who are most likely to convert or complete a lead.
6. Use location-based bid adjustments: Use location-based bid adjustments to increase or decrease your bids for specific locations, based on the likelihood of attracting qualified leads and conversions.

By using these strategies, you can use location extensions in Bing Ads to drive online conversions or leads. By providing users with relevant location-based information and directing them to specific pages on your website, you can increase the chances of attracting qualified leads and conversions, and ultimately, driving more revenue for your business.