Can you create location extensions that include promotional codes or discounts in Bing Ads?

Yes, you can create location extensions in Bing Ads (now part of Microsoft Advertising) that include promotional codes or discounts, but the process involves a bit of a workaround since Bing Ads doesn't have a direct feature for embedding promotional codes or discounts into location extensions themselves.

Here's a step-by-step approach to achieving this effect:

### **1. Create Location Extensions**

**Steps:**
1. **Sign in to Microsoft Advertising:** Go to the [Microsoft Advertising portal](https://ads.microsoft.com) and sign in.
2. **Navigate to Extensions:** Go to the "Ads & extensions" tab in the campaign where you want to add location extensions.
3. **Add Location Extensions:** Click on "+ Extension" and select "Location extension." Follow the prompts to add your business location. Ensure your business information, including the address and phone number, is accurate.

### **2. Use Ad Copy to Promote Discounts**

**Steps:**
1. **Create or Edit Ads:** When creating or editing your ads, use the ad copy to highlight the promotional codes or discounts.
2. **Include Call-to-Actions (CTAs):** Craft compelling CTAs that encourage users to visit your store or website to redeem the offer. For example, you might write, "Visit our downtown store and get 20% off with code SAVE20!" in the ad description.
3. **Link to Landing Page:** Ensure that the URL in the ad directs users to a landing page where they can find more details about the discount and how to redeem it.

### **3. Utilize Promotion Extensions**

**Steps:**
1. **Add Promotion Extensions:** Promotion extensions allow you to highlight special offers and discounts in your ads. To set this up:
   - Go to the "Ads & extensions" tab and select "+ Extension."
   - Choose "Promotion extension" and fill in the details about your discount, including the promotion type, details, and dates.
   - You can link this extension to your location extension by ensuring that both are active in the same campaign or ad group.
2. **Specify Promotion Details:** Enter the specifics of the promotional code, including terms and conditions. Make sure this information is clear and accessible to potential customers.

### **4. Optimize and Monitor Performance**

**Steps:**
1. **Track Engagement:** Monitor how your location extensions and promotional codes are performing using Bing Ads reporting tools.
2. **Adjust Based on Results:** Make adjustments based on performance metrics. For instance, if you notice high engagement with certain offers or locations, consider scaling those efforts.

### **Additional Tips**

- **Consistency:** Ensure that the promotional codes or discounts mentioned in the ad copy are consistent with those provided on your landing page and in-store.
- **Local Relevance:** Tailor your promotions and location extensions to the specific areas where your offers are most relevant. For example, different discounts could be offered at different locations.
- **Clear Instructions:** Provide clear instructions on how users can redeem the promotion both online and in-store to maximize conversion rates.

By following these steps, you can effectively integrate promotional codes or discounts with location extensions in Bing Ads, enhancing your local marketing efforts and driving more traffic to your business locations.