Do these platforms offer performance benchmarks and competitive insights?

Yes — many third-party bid management platforms offer performance benchmarks and competitive insights, which are incredibly valuable for advertisers aiming to improve results on platforms like Bing Ads.

Here's how these features typically work and the value they provide:

📊 1. Performance Benchmarks
These platforms often provide industry-specific or peer group benchmarks to help you understand how your campaigns compare.

What's included:
Average click-through rates (CTR), conversion rates, CPC, CPA, and ROAS across your vertical

Geographic or device-level performance comparisons

Historical performance trends over time

✅ Use case: If your CPA is $35 and the industry benchmark is $25, it flags room for improvement.

🕵��♂️ 2. Competitive Insights
Many platforms integrate with third-party data sources like SimilarWeb, SEMrush, or proprietary networks to offer competitive intelligence.

Insights you might get:
Competitors' share of voice or impression share

Trending keywords and creatives used by top competitors

Auction insights (like Google Ads/Bing's auction data, but enhanced)

Average bid ranges in your niche

💡 Some tools let you see how your ad rank or impression share stacks up relative to competitors over time.

🧠 3. Strategic Recommendations Based on Benchmarks
Some platforms go beyond just reporting and offer actionable suggestions like:

"Increase budget on Campaign X to match top-quartile spend in your vertical."

"Reduce bids on these underperforming terms vs. peer average."

🔄 4. Cross-Channel & Cross-Client Benchmarking (for Agencies)
Platforms like Marin Software or Skai (Kenshoo) allow agencies to benchmark one client against:

Other clients in similar verticals

Averages across their whole portfolio

Historical norms for seasonality (e.g., how Q4 tends to perform vs Q1)

📍 5. Geo & Device Benchmarks
Identify top-performing locations and devices across industries.

Compare your performance by region vs industry norms.

📈 6. Visual Dashboards
Most platforms present these benchmarks in easy-to-read dashboards.

You can often filter by:

Date range

Platform (e.g., Bing vs. Google)

Campaign type (search, display, shopping)

💬 Popular Platforms That Offer These Features:

Platform   Benchmarking   Competitive Insights
Skai (Kenshoo)   ✅ Yes   ✅ Yes (deep industry data)
Marin Software   ✅ Yes   ✅ Yes
Optmyzr   ✅ Limited   🚫 Minimal, but can integrate tools
Adalysis   ✅ Yes   🚫 No (focused more on internal performance)
WordStream (for SMBs)   ✅ Yes   ✅ Yes (basic insights)