How can I use demographic data alongside geotargeting to refine my audience targeting?

Using demographic data alongside geotargeting can be a powerful way to refine your audience targeting in Bing Ads. By combining demographic data, such as age, gender, or household income, with geographic data, such as location or postal code, you can create more targeted and effective ad campaigns that are tailored to the specific needs and interests of your audience.

To use demographic data alongside geotargeting to refine your audience targeting in Bing Ads, follow these steps:

1. Sign in to your Bing Ads account.
2. Click on the "Campaigns" tab in the main menu.
3. Click on the name of the campaign that you want to edit.
4. Click on the "Settings" tab.
5. In the "Location targeting" section, click on the "Edit locations" button.
6. In the "Location targeting" window, specify the geographic areas that you want to target, such as countries, regions, cities, postal codes, or addresses.
7. In the "Demographic targeting" section, click on the "Edit demographics" button.
8. In the "Demographic targeting" window, specify the demographic criteria that you want to target, such as age, gender, or household income.
9. Click on the "Save" button to apply the demographic and geographic targeting criteria to your campaign.

Once you have applied demographic and geographic targeting criteria to your campaign, your ads will be shown only to users who meet the specified demographic criteria and who are physically located in the specified geographic areas. This can help you to reach a more targeted and relevant audience, and to improve the performance of your ad campaigns.

It's worth noting that you can also use other targeting options in Bing Ads, such as ad scheduling, device targeting, and audience targeting, to further refine your audience targeting and create more targeted and effective ad campaigns. By using these features in combination, you can create highly targeted ad campaigns that are tailored to the specific needs and interests of your audience.