What types of ad extensions should I use to improve Ad Rank in Bing Ads?

To improve Ad Rank in Bing Ads, you should consider using various types of ad extensions strategically. Ad extensions enhance your ads by providing additional information and options to users, thereby increasing relevance, visibility, and engagement. Here are some key types of ad extensions you can use to improve Ad Rank in Bing Ads:

1. **Sitelink Extensions**: Sitelink Extensions allow you to add additional links to specific pages on your website beneath your ad. This gives users more options to navigate directly to relevant sections of your site, improving user experience and potentially increasing CTR.

2. **Callout Extensions**: Callout Extensions enable you to include additional text that highlights key selling points, promotions, or offers within your ad. They appear as bullet points beneath your ad and can help differentiate your ad from competitors' ads.

3. **Location Extensions**: Location Extensions display your business address, phone number, and a map marker alongside your ad. They are particularly useful for businesses with physical locations, as they increase visibility for users searching locally and can improve ad relevance.

4. **Call Extensions**: Call Extensions add a clickable phone number to your ad, allowing users to call your business directly from the search results. This is especially effective for mobile users and businesses that rely on phone inquiries.

5. **Structured Snippet Extensions**: Structured Snippet Extensions highlight specific aspects of your products or services using predefined headers (such as Brands, Types, or Amenities) and corresponding values. They provide additional details about what your business offers, enhancing ad relevance and engagement.

6. **Price Extensions**: Price Extensions display pricing information for specific products or services directly within your ad. They help users evaluate offerings before clicking through to your website, potentially increasing the likelihood of qualified clicks.

7. **App Extensions**: App Extensions promote your mobile app by including a link to download the app from the App Store or Google Play directly within your ad. They are ideal for driving app installs or engagements.

8. **Review Extensions**: Review Extensions showcase third-party reviews, awards, or accolades beneath your ad. They help build credibility and trust with potential customers, potentially increasing CTR and conversion rates.

When choosing which ad extensions to use, consider your business goals, target audience, and the nature of your products or services. Experiment with different combinations of extensions to see which ones resonate best with your audience and contribute most effectively to improving your Ad Rank in Bing Ads. Regularly monitor performance metrics and make adjustments as needed to optimize your ad extensions for maximum impact.