How can advertisers upload and manage video ads in Bing Ads?

To upload and manage video ads in Bing Ads (now Microsoft Advertising), advertisers can follow these steps:

1. **Sign in to Microsoft Advertising**: Log in to your Microsoft Advertising account using your credentials.

2. **Navigate to the Campaigns Tab**: Once logged in, navigate to the Campaigns tab in the Microsoft Advertising dashboard.

3. **Create a New Video Campaign**: Click on the "+ Campaign" button to create a new campaign. Select the "Video" campaign type or a similar option depending on the platform's interface.

4. **Set Up Your Video Campaign**: Enter the campaign settings, including campaign name, budget, targeting options, bid strategy, and other relevant details. Specify the campaign goal and objectives based on your advertising goals.

5. **Create Ad Groups**: Within the video campaign, create ad groups to organize your video ads and target them to specific audiences or placements. Ad groups allow you to group related video ads together and apply targeting criteria.

6. **Upload Video Ads**: In the ad group settings, click on the "+ Ad" button to create a new video ad. Upload your video ad file by selecting the video file from your computer or providing a URL if the video is hosted online.

7. **Enter Ad Details**: Enter the ad details, including ad title, description, display URL, and final URL. Customize the ad messaging to align with your advertising goals and target audience.

8. **Add Ad Extensions (Optional)**: Optionally, add ad extensions such as callouts, sitelinks, or location extensions to provide additional information and enhance your ad's visibility and relevance.

9. **Review and Save Your Ad**: Review the ad details and settings to ensure accuracy and completeness. Once satisfied, save your ad to add it to the ad group.

10. **Manage and Monitor Performance**: After your video ads are live, monitor their performance in the Microsoft Advertising dashboard. Track key metrics such as impressions, clicks, click-through rate (CTR), and conversions to evaluate ad performance and make data-driven optimizations.

11. **Optimize Your Video Ads**: Continuously optimize your video ads based on performance insights. Experiment with different ad creatives, targeting options, bidding strategies, and ad extensions to improve ad effectiveness and achieve your advertising goals.

12. **Adjust Bids and Budgets**: Adjust your bids and budgets as needed to maximize the impact of your video ads. Allocate budget to top-performing ads and ad groups while pausing or adjusting underperforming ones.

By following these steps, advertisers can upload and manage video ads in Bing Ads effectively, driving engagement, conversions, and business growth through video advertising campaigns.