What's the primary goal when optimizing product ads in Bing Ads?

The primary goal when optimizing product ads in Bing Ads, or any other advertising platform, is to maximize the return on investment (ROI) and achieve specific business objectives. This can be done through several ways, including:

1. Improving click-through rates (CTR) and conversion rates: By creating compelling ad copy, using relevant keywords, and targeting the right audience, you can increase the likelihood that users will click on your ad and complete a desired action, such as making a purchase or filling out a lead form.

2. Lowering cost-per-click (CPC) and cost-per-acquisition (CPA): By continuously monitoring and adjusting your bids, you can ensure that you're not overpaying for clicks and conversions. Additionally, by using negative keywords and ad scheduling, you can further refine your targeting and reduce wasted spend.

3. Testing and iterating: Continuously testing different ad variations, landing pages, and targeting options can help you identify what works best for your business and optimize your campaigns accordingly.

4. Aligning with business goals: Ultimately, the goal of optimizing product ads is to support your overall business objectives. This may include increasing sales, generating leads, or building brand awareness. By keeping these goals in mind, you can make data-driven decisions that drive real business results.