What's the benefit of using negative keywords in Bing Ads for product ads?

Negative keywords are an important component of a successful paid search campaign, including those run on Bing Ads for product ads. Here are some benefits of using negative keywords in Bing Ads for product ads:

1. Improved Relevancy: Negative keywords help ensure that your ads are shown only to the most relevant audience. By excluding irrelevant search terms, you can prevent your ads from being displayed to users who are unlikely to convert, which can improve your click-through rate (CTR) and conversion rate.
2. Cost Savings: By excluding irrelevant search terms, you can prevent your ads from being triggered by irrelevant searches, which can save you money on wasted clicks. Negative keywords can help you stretch your budget further and get more value out of your ad spend.
3. Better Quality Score: Bing uses a quality score algorithm to determine the relevance and quality of your ads, which can impact your ad rank and cost-per-click (CPC). By using negative keywords to improve the relevancy of your ads, you can potentially improve your quality score, which can lead to better ad placement and lower CPCs.
4. More Efficient Campaign Management: Negative keywords can help you streamline your campaign management by excluding irrelevant search terms and focusing on the most relevant ones. This can save you time and effort in managing your campaigns and make it easier to optimize your ad performance.
5. Improved User Experience: By using negative keywords to exclude irrelevant search terms, you can ensure that your ads are shown only to users who are actively searching for your products or services. This can improve the user experience and increase the likelihood of conversions.

Overall, negative keywords are a powerful tool for improving the relevancy, efficiency, and performance of your Bing Ads product ad campaigns. By excluding irrelevant search terms, you can save money, improve your quality score, and increase the likelihood of conversions.