How are product ads labeled to distinguish them from other ads in Bing Ads?

Bing Ads actually doesn't have very strong visual distinction between product ads and other types of ads, specifically organic search results. Here's what you need to know:

* **Subtle Labeling:** Unlike some search engines, Bing Ads relies on a minimal "Ad" text label next to the product listing. This label can be easy to miss, especially if you're not actively searching for it.

Since the labeling is weak, here are some ways to identify product ads:

* **Position on the Page (Not Guaranteed):** Generally, Bing aims to show product ads at the top of the search results page. However, this isn't a foolproof indicator. Bing might display organic results at the top depending on the auction and relevance.
* **Content Focus:** Organic listings tend to have website descriptions summarizing the content of the page. Product ads, on the other hand, typically focus on the product itself, highlighting details like price, seller information, and sometimes even promotions.

Overall, Bing's approach makes it more challenging for users to definitively differentiate between product ads and organic results at a glance.  It's recommended to be extra cautious and look for these combined factors:

* **Subtle "Ad" Label:** Check for this text next to the product listing.
* **Consider the Content:** Look for website descriptions (organic) or price focus (product ad).

If you're unsure, it's always a good practice to double-check for any indication of an advertisement.

Product ads in Bing Ads are labeled with a "Shopping" tag to distinguish them from other types of ads, such as text ads and display ads. The "Shopping" tag is displayed at the top of the ad, next to the ad headline.

Here is an example of how product ads are labeled in Bing Ads:

[Insert image of Bing Ads product ads with "Shopping" tag]

The "Shopping" tag helps to clearly identify the ads as product ads, which are designed to showcase individual products and include detailed information about each product, such as the product name, image, price, and availability.

Product ads in Bing Ads are created using the Bing Merchant Center, which is a platform that allows you to upload and manage your product catalog. Once you have set up your product catalog in the Bing Merchant Center, you can create product ads in Bing Ads and target them to specific audiences using various targeting options.

Keep in mind that product ads in Bing Ads are only available to advertisers who have a product catalog set up in the Bing Merchant Center. If you do not have a product catalog, you will not be able to create product ads in Bing Ads. However, you can still use other types of ads, such as text ads and display ads, to promote your products on Bing.