Does Bing Ads offer guidance on placing conversion tracking tags for view-through conversions?

Yes, Microsoft Ads (formerly Bing Ads) provides guidance on placing conversion tracking tags, including for view-through conversions. Here's an overview of how to handle conversion tracking tags, with a focus on ensuring they are correctly placed for accurate measurement:

### 1. **Accessing Conversion Tracking Tag Instructions**

- **Microsoft Ads Help Center**: Visit the [Microsoft Ads Help Center](https://support.microsoft.com/en-us/ads) for detailed articles and guides on setting up and placing conversion tracking tags.
 
- **Conversion Tracking Setup**: Within your Microsoft Ads account, you can find specific instructions for setting up and placing conversion tracking tags. Navigate to the **Tools** menu and select **Conversion Tracking**. After creating a conversion goal, Microsoft Ads will provide a tracking tag and detailed instructions.

### 2. **Steps for Placing Conversion Tracking Tags**

1. **Generate the Conversion Tracking Tag**
   - After setting up a conversion goal in Microsoft Ads, you will receive a conversion tracking tag or pixel. This is a piece of JavaScript code that you need to place on your website.

2. **Implement the Tag on Your Website**
   - **Conversion Confirmation Page**: Place the conversion tracking tag on the conversion confirmation page of your website—the page users land on after completing a conversion action (e.g., purchase confirmation, form submission).
   - **Tag Placement**: The tag should be placed just before the closing `</body>` tag of the HTML code on the confirmation page to ensure it loads properly. This helps in capturing the conversion when the page is fully loaded.

3. **For View-Through Conversions**
   - **Ensure Proper Tag Implementation**: Microsoft Ads provides detailed instructions on where and how to place tags for various types of conversions. For view-through conversions, the placement of the tag is critical for accurate tracking.
   - **Page Load Tracking**: View-through conversion tracking often requires that the tag be placed in a manner that allows it to recognize when a user completes a conversion action after viewing an ad, even if they don't click it immediately. Make sure the tag is properly configured to track these impressions.

### 3. **Verify Tag Implementation**

- **Tag Assistant Tools**: Use tools like the Microsoft Advertising UET Tag Helper or browser extensions like Google Tag Assistant to verify that the conversion tracking tag is correctly installed and firing on your website.

- **Test Conversions**: Perform test conversions to ensure that the tag is correctly recording conversions. This might involve simulating the conversion action and checking if it appears in your Microsoft Ads account.

### 4. **Privacy and Compliance**

- **Privacy Policy**: Update your privacy policy to inform users about the use of tracking technologies, including view-through conversion tracking. Ensure compliance with privacy regulations such as GDPR and CCPA.

- **Consent Management**: Implement consent management solutions to obtain user consent for tracking and cookies where required by law.

### 5. **Seek Assistance If Needed**

- **Microsoft Ads Support**: If you encounter any issues or need additional help with placing conversion tracking tags, you can contact Microsoft Ads support for personalized assistance.
  - [Microsoft Ads Support](https://ads.microsoft.com/contact)

- **Community Forums**: Participate in the Microsoft Advertising Community forums to seek advice and share experiences with other advertisers.
  - [Microsoft Advertising Community](https://community.microsoftadvertising.com/)

### Conclusion

Microsoft Ads provides comprehensive guidance on placing conversion tracking tags, including for view-through conversions. By following the detailed instructions provided in your Microsoft Ads account and the Help Center, and verifying proper tag implementation, you can ensure accurate tracking of conversions and make informed decisions to optimize your campaigns. If needed, leverage support resources and community forums for additional assistance.