Does Bing Ads offer APIs for programmatically accessing view-through conversion data?

Yes, Microsoft Ads (formerly Bing Ads) provides APIs that allow programmatic access to view-through conversion data. These APIs enable advertisers to automate the retrieval and management of campaign performance data, including view-through conversions. Here's an overview of how you can use Microsoft Ads APIs to access view-through conversion data:

### 1. **Microsoft Advertising API**

- **Overview**: The Microsoft Advertising API allows developers to programmatically access a wide range of data and functionalities within the Microsoft Ads platform. This includes performance data, campaign management, and conversion tracking.
 
- **Accessing Conversion Data**: Through the API, you can access detailed reports and performance metrics related to view-through conversions. The API provides various services, such as the **ReportingService** and **CampaignManagementService**, which allow you to query for conversion data.

- **API Documentation**: You can refer to the [Microsoft Advertising API documentation](https://docs.microsoft.com/en-us/advertising/guides/overview) for details on how to use the API, including available endpoints, request formats, and data fields related to conversions.

### 2. **Reporting Service**

- **Custom Reports**: The Reporting Service within the Microsoft Advertising API allows you to create and retrieve custom reports that include view-through conversion data. You can specify the metrics and dimensions you need, such as conversion counts, conversion rates, and performance by campaign or ad group.

- **Report Types**: You can use different report types, including performance reports, conversion tracking reports, and more. Specify the relevant fields to include view-through conversions in your report queries.

- **Example**: To retrieve view-through conversion data, you can create a report request using the API's `ReportRequest` object, specifying the `ConversionPerformanceReportRequest` type or similar, depending on your needs.

### 3. **Campaign Management Service**

- **Campaign Data**: The Campaign Management Service provides access to campaign data and can be used to manage and retrieve information about campaigns, ad groups, and ads. While it primarily focuses on campaign management, it can also be used in conjunction with the Reporting Service to correlate campaign performance with view-through conversions.

- **API Calls**: Use API calls to retrieve details about your campaigns and ads, and then use the Reporting Service to get detailed conversion metrics related to those campaigns.

### 4. **Conversion Tracking**

- **UET Tag Data**: The Universal Event Tracking (UET) tag helps track various user interactions and conversions on your website. You can use the API to access data collected via UET, including view-through conversions, to analyze and report on user interactions.

- **API Integration**: Integrate the UET tag data with your API queries to include detailed conversion tracking information in your reports.

### 5. **Using API Clients**

- **Client Libraries**: Microsoft provides client libraries for various programming languages (e.g., C#, Python) to simplify the integration with their APIs. These libraries include methods for accessing conversion data and managing campaigns programmatically.

- **Installation**: You can find client libraries and examples in the [Microsoft Advertising SDK documentation](https://docs.microsoft.com/en-us/advertising/guides/sdk), which can help in setting up your API calls and handling the data.

### 6. **Automated Reporting and Analysis**

- **Scheduled Reports**: Use the API to schedule and automate the generation of reports that include view-through conversion data. This allows you to regularly pull and analyze performance data without manual intervention.

- **Integration with BI Tools**: Combine API data with Business Intelligence (BI) tools for advanced analysis and visualization. Many BI tools support API data integration, allowing you to create custom dashboards and reports.

### Conclusion

Microsoft Ads provides APIs that enable programmatic access to view-through conversion data, allowing for automation, custom reporting, and integration with other systems. By leveraging the Microsoft Advertising API, including the Reporting Service and Campaign Management Service, you can efficiently retrieve and analyze conversion data to optimize your advertising efforts. For detailed guidance on using these APIs, refer to the [Microsoft Advertising API documentation](https://docs.microsoft.com/en-us/advertising/guides/overview).