Do these platforms provide alerts and notifications for bid adjustments?

Yes, most third-party bid management platforms—such as Kenshoo (now Skai), Marin Software, and Optmyzr—do provide alerts and notifications for bid adjustments, along with other critical campaign events.

🔔 Here's what to expect from their alert and notification systems:
✅ 1. Real-Time Bid Adjustment Alerts
These alerts notify you when a bid is automatically increased or decreased by the platform's optimization algorithms.

You can typically configure thresholds (e.g., alert if a bid changes by more than 20%).

✅ 2. Performance-Based Alerts
Alerts can be triggered if a keyword, ad group, or campaign underperforms or overspends.

Example: If a CPA exceeds your target, or if a keyword's CTR drops below a threshold.

✅ 3. Budget and Spend Notifications
Get alerts when you're approaching daily or monthly budget caps.

Useful for large accounts to avoid surprise spend spikes.

✅ 4. Rule-Based Custom Alerts
Platforms like Optmyzr allow you to set custom rules based on metrics like:

Impressions

Clicks

Conversion rate

Bid changes

You get notified via email or in-platform dashboards.

✅ 5. Change Logs and Audit Trails
Bid changes are logged with timestamps, so you can review historical adjustments and understand what triggered them.

✅ 6. Multi-Channel Alerts (Optional)
If you're using one of these platforms across Google Ads, Bing Ads, Facebook, etc., you can centralize alerts across all platforms.

🔧 Customization Options:
Choose frequency (instant, daily digest, weekly)

Select alert channels (email, Slack, dashboard)

Assign to specific users or teams for collaborative environments