Do product ads include pricing information in Bing Ads?

Yes, **product ads in Bing Ads absolutely include pricing information**.  In fact, it's one of the key features that distinguishes them from text ads.

Here's why pricing is crucial for product ads:

* **Transparency for Users:**  Seeing the price directly in the ad allows users to quickly compare options and decide if they're interested before clicking through.
* **Increased Click-Through Rates (CTR):**  Displaying pricing can lead to more qualified clicks from users who are already aware of the price range.
* **Policy Requirement:** Microsoft Advertising policies actually require product ads to include pricing information alongside details like seller name and availability.

Your product data feed uploaded to Microsoft Merchant Center feeds the information for your product ads, including the price. So, as long as your feed is accurate and up-to-date, the pricing will be reflected in your Bing Ads product ads.

Yes, product ads in Bing Ads can include pricing information. In fact, Bing Ads strongly recommends including pricing information in product ads to improve their performance. By providing pricing information upfront, you can help attract more relevant clicks and increase the likelihood of conversions.

To include pricing information in your product ads, you can use the "Price" attribute when setting up your product feed. This attribute allows you to specify the price of each product, which can then be displayed in the ad.

It's worth noting that Bing Ads has certain requirements and recommendations for formatting pricing information in product ads. For example, prices should be displayed in the currency of the target market, and should include any applicable taxes or shipping costs.

Overall, including pricing information in product ads can be a valuable strategy for improving their effectiveness in Bing Ads.