Do product ads include a prominent "Buy Now" or "Shop Now" button in Bing Ads?

In Bing Ads, product ads typically do not include a prominent "Buy Now" or "Shop Now" button directly within the ad itself. However, you can encourage users to take action by using compelling ad copy and leveraging ad extensions effectively.

Here are some ways to prompt action in your product ads:

1. **Ad Copy**: Craft persuasive ad copy that encourages users to take action. Use phrases like "Shop our latest products" or "Find great deals now" to prompt users to click on your ad and explore your offerings further.

2. **Call-to-Action (CTA)**: Include a clear call-to-action in your ad copy to prompt users to take the desired action. While you can't include a physical button, you can still use phrases like "Buy Now" or "Shop Now" to encourage users to click through to your website and make a purchase.

3. **Sitelink Extensions**: Use sitelink extensions to provide additional links within your ad that direct users to specific pages on your website. You can include links to product categories, special offers, or promotions, making it easier for users to find what they're looking for and take action.

4. **Promotion Extensions**: Utilize promotion extensions to showcase specific promotions or offers directly within your ad. You can include details such as discount codes or limited-time offers to incentivize users to click on your ad and make a purchase.

While product ads in Bing Ads may not include a prominent "Buy Now" or "Shop Now" button, you can still encourage users to take action through compelling ad copy, clear calls-to-action, and strategic use of ad extensions. By providing users with relevant information and incentives, you can increase engagement and drive conversions effectively.

Yes, product ads in Bing Ads can include a prominent "Buy Now" or "Shop Now" button. This is typically achieved through the use of ad extensions, specifically the "Action Link" or "Button" extension.

The "Action Link" extension allows advertisers to add a clickable button to their ad, with a call to action such as "Shop Now", "Buy Now", "Learn More", etc. This button can be highly visible, often appearing at the top of the ad, making it easy for users to see and click.

It's important to note that the availability of ad extensions, including the "Action Link" extension, can depend on various factors such as the ad format, the advertiser's location, and Bing's ad policies. Therefore, while many advertisers can use these extensions, it's not guaranteed for all situations.

Also, the use of such buttons can often lead to higher click-through rates and conversions, as they make it clear to users what action they can take next.