Can users see product ratings or reviews within product ads on Bing Ads?

Bing Ads can show **merchant ratings**, but not full product reviews within the ad itself. These merchant ratings are displayed as stars alongside the ad and link to a page with reviews from various trusted third-party sources.

Here's how it works:

* Bing automatically pulls merchant ratings if your campaign meets the criteria. You don't need to sign up for it.
* To qualify, your campaign needs to be a search campaign and your business must have positive reviews:
    * At least 30 unique reviews in the past year
    * An average rating of at least 3.5 stars (or Bing might show a rating with enough data from other sources)
* Users will see the star rating and can click it to be directed to a page showcasing reviews from various platforms like Yelp, Trustpilot, or BazaarVoice (if you use their service).

While you can't include full reviews within the ad, displaying positive merchant ratings can increase trust and clicks for your product ads.

Yes, users can see product ratings within product ads on Bing Ads. When advertisers provide product ratings data to Bing, the platform can display star ratings in the product ads. These ratings are based on aggregated user reviews and can help users make informed decisions when comparing products.

Product ratings are shown as a series of gold stars beneath the product name and image in the product ad. The rating is displayed on a scale of 1 to 5, with 5 being the highest. Users can hover over the stars to see the average rating and the number of reviews the rating is based on.

It's important to note that not all product ads will display ratings, as this depends on whether the advertiser has provided the necessary data to Bing. Additionally, Bing has certain requirements for displaying product ratings, such as a minimum number of reviews and a minimum average rating.