Do product ads include a link to related blog posts or articles in Bing Ads?

Product ads in Bing Ads typically don't include direct links to related blog posts or articles within the ad itself. However, you can indirectly promote blog posts or articles related to your products through various means:

1. **Ad Copy**: Mention relevant blog content in your ad copy to entice users to visit your website for more information. For example, you can include phrases like "Learn more about [product] on our blog" or "Read our latest articles on [product category]" to encourage users to explore your blog content.

2. **Sitelink Extensions**: Use sitelink extensions to include links to specific blog posts or articles within your ad. While you can't directly link to individual blog posts within the ad itself, you can provide links to your blog homepage or specific blog categories to guide users to relevant content on your website.

3. **Call-to-Action (CTA)**: Include a clear call-to-action in your ad copy prompting users to visit your blog for more information. For example, you can use phrases like "Discover more on our blog" or "Explore our latest articles" to encourage users to click through to your website and engage with your blog content.

4. **Landing Page**: Ensure that your landing page includes prominent links to your blog or article sections. Once users click on your ad and land on your website, make it easy for them to access your blog content by providing clear navigation and visible links to relevant articles.

While Bing Ads doesn't directly include links to related blog posts or articles within product ads, you can still promote your blog content through ad copy, sitelink extensions, calls-to-action, and landing pages. By providing users with valuable information and engaging content, you can enhance their experience and drive more traffic to your website.

No, Bing Ads do not directly support including links to related blog posts or articles within product ads. Product ads on Bing, like on many other platforms, are primarily designed to promote a specific product or service and are typically text-based, with limited space for additional information.

However, similar to my previous response, advertisers can use ad extensions to provide additional links. Sitelink extensions, for example, allow advertisers to add additional links to their ads, which could lead to related blog posts or articles.

Also, Callout extensions can be used to highlight additional features or benefits of the product or service, which could include a mention of related blog posts or articles.

Remember, the use of ad extensions is subject to Bing's ad policies and guidelines, so it's important to ensure that any extensions used comply with these rules.