Can users view related or recommended products within product ads on Bing Ads?

Started by Piercea, May 05, 2024, 09:52 AM

Previous topic - Next topic

0 Members and 1 Guest are viewing this topic.

Piercea

Can users view related or recommended products within product ads on Bing Ads?

gepevov

As of my last update, Bing Ads doesn't directly support the display of related or recommended products within individual product ads. However, advertisers can utilize various strategies to encourage users to explore related products or browse recommendations once they land on the advertiser's website.

One common approach is to use ad extensions in Bing Ads, such as Sitelink Extensions, to include additional links to related product categories or featured products on the advertiser's website. These Sitelink Extensions can provide users with easy access to explore more products beyond the one featured in the main ad.

Additionally, advertisers can optimize their website's product pages to showcase related or recommended products alongside the primary product being advertised. By implementing features like "Customers who bought this also bought" sections or personalized product recommendations based on browsing history or purchase behavior, advertisers can encourage users to discover and explore additional products that may interest them.

While users may not see related or recommended products directly within individual product ads on Bing Ads, advertisers can leverage ad extensions and website optimization strategies to facilitate cross-selling and upselling opportunities and enhance the overall user experience.

backlinks

No, Bing Ads does not currently offer a feature that allows users to view related or recommended products within product ads. Product ads in Bing Ads are designed to showcase specific products and their details, such as product name, image, price, and merchant name.

However, Bing Ads does offer a feature called "product remarketing" that allows advertisers to show dynamic ads featuring products that users have previously viewed or added to their shopping carts. This can help to remind users of products they were interested in and potentially encourage them to make a purchase.

Additionally, Bing Ads offers "product audiences" that allow advertisers to target users who have previously interacted with their products or product pages, which can help to increase the likelihood of conversions.

Didn't find what you were looking for? Search Below