Do product ads include a call-to-action button in Bing Ads?

Bing Ads (now called Microsoft Advertising) product ads themselves don't inherently include a  **traditional** call-to-action (CTA) button like "Buy Now" or "Learn More."

However, there are ways to achieve a similar CTA effect within product ads:

* **Microsoft Advertising Extensions:**  These are separate extensions that you can add to your product ads to provide clear CTAs. A popular option is the **Action Extension**, which allows you to choose from pre-defined call-to-action buttons like "Shop," "Learn More," or "Get Quote." These buttons appear alongside your product ad, giving users a clear prompt for further action.

* **Indirect CTAs in Description:**  While not a dedicated button, you can utilize the short promotional text field within product ads to craft an indirect CTA. This could involve phrases like "Shop Now for Free Shipping" or "Limited Time Offer."

Overall, while Bing Ads product ads lack built-in CTA buttons,  Microsoft Advertising Extensions offer a way to incorporate clear CTAs and nudge users towards your desired action.

Yes, product ads in Bing Ads can include a call-to-action (CTA) button. The CTA button is typically displayed at the bottom of the product ad and encourages users to take a specific action, such as "Shop now" or "Learn more."

The CTA button can help increase the click-through rate (CTR) of product ads by providing users with a clear and prominent call to action. This can be especially useful for e-commerce businesses looking to drive sales and conversions through Bing Ads.

It's worth noting that the CTA button is not customizable in Bing Ads, meaning that advertisers cannot choose their own CTA text. However, Bing Ads provides a range of pre-defined CTA options that advertisers can choose from, depending on their advertising goals.

Overall, the inclusion of a CTA button in product ads on Bing Ads can help increase user engagement and drive more traffic to advertisers' websites.