What steps are involved in setting up review extensions in Bing Ads?

Setting up review extensions in Bing Ads (Microsoft Ads) is a great way to enhance the credibility of your ads by showcasing positive reviews from reputable sources. Review extensions can help improve user trust and potentially boost click-through rates (CTR) by providing social proof. Here's a step-by-step guide on how to set up review extensions in Bing Ads:

### **1. **Prepare Your Review Content**

- **Gather Reviews**: Collect the positive reviews or testimonials you want to showcase. Ensure these reviews are from reputable sources and are relevant to your business or product.
- **Obtain Permissions**: If you are using reviews from third-party sources, make sure you have permission to use them in your ads to avoid any potential copyright issues.

### **2. **Sign in to Your Microsoft Ads Account**

- **Access Your Account**: Log in to your Microsoft Ads (Bing Ads) account. Navigate to the campaign or ad group where you want to add the review extension.

### **3. **Navigate to Ad Extensions**

- **Go to Extensions**: In the left-hand navigation pane, click on "Ad Extensions." This will take you to the extensions management section where you can create and manage different types of ad extensions.

### **4. **Create a New Review Extension**

- **Select Review Extensions**: Click on the "+" button or "Create" option to add a new extension. From the list of extension types, select "Review Extension."

### **5. **Enter Review Details**

- **Review Text**: Input the text of the review you want to display. This typically includes the review quote itself and any relevant details about the review.
- **Source**: Specify the source of the review. This could be a website, publication, or reviewer's name where the review was originally published.
- **Review Date**: Provide the date when the review was published or the period during which it was relevant.

### **6. **Add Review Extension to Campaigns or Ad Groups**

- **Select Campaigns or Ad Groups**: Choose the campaigns or ad groups where you want the review extension to appear. You can apply it to specific levels or use shared extensions if you want it to be available across multiple campaigns.
- **Review and Save**: Check the details you've entered for accuracy and completeness. Once you're satisfied, save the review extension.

### **7. **Monitor and Optimize**

- **Track Performance**: After your review extension is live, monitor its performance using Bing Ads reporting tools. Pay attention to metrics such as CTR and engagement to assess the impact of the review extension.
- **Adjust as Needed**: Based on performance data, you may want to update or adjust your review extensions. This could include changing the review text, updating the source, or applying different reviews to various campaigns or ad groups.

### **8. **Best Practices**

- **Use Genuine Reviews**: Ensure that the reviews you display are authentic and come from reputable sources to maintain trust and credibility.
- **Be Specific**: Use reviews that highlight specific strengths or unique aspects of your products or services to make the extension more impactful.
- **Update Regularly**: Keep your review extensions up-to-date with the most current and relevant reviews to ensure they continue to resonate with your audience.

### **Summary**

Setting up review extensions in Bing Ads involves preparing your review content, signing in to your Microsoft Ads account, creating the review extension, and applying it to your campaigns or ad groups. Monitoring performance and optimizing based on data are crucial steps to ensure your review extensions enhance your ad effectiveness and drive better results. By showcasing positive reviews, you can build trust with potential customers and improve the overall performance of your ads.