How frequently can you update or modify ad extensions in Bing Ads?

In Bing Ads (Microsoft Ads), you can update or modify ad extensions as frequently as you need to, based on your campaign requirements and performance data. Here's a detailed look at how often you can make changes and some considerations to keep in mind:

### **Frequency of Updates**

1. **As Needed:**
   - **Flexibility:** There's no set limit on how frequently you can update ad extensions. You can make changes whenever you see fit, such as when updating promotions, correcting information, or responding to performance data.

2. **Regular Updates:**
   - **Best Practices:** Regularly review and update ad extensions based on performance data and changing business needs. Monthly or quarterly reviews are common, but more frequent updates may be necessary for time-sensitive promotions or offers.

### **Types of Changes and Their Impact**

1. **Content Updates:**
   - **Ad Copy Changes:** You can update the content of ad extensions, such as changing site links, updating callout text, or modifying structured snippets. Changes typically go live quickly, but the exact time can vary.

2. **Targeting Adjustments:**
   - **Device, Location, Time:** You can adjust targeting settings for ad extensions, including device type, geographic locations, and scheduling. Changes to targeting settings usually take effect within a few hours but can vary.

3. **Performance-Based Modifications:**
   - **Optimization:** Based on performance metrics like click-through rates (CTR) or conversion rates, you may want to modify or remove underperforming extensions. Frequent adjustments can help optimize ad performance.

### **Considerations When Updating**

1. **Approval Process:**
   - **Review Time:** After making changes, new or updated ad extensions may go through an approval process. This review typically takes a few hours but can vary. Ensure your extensions comply with Microsoft Ads policies to avoid delays.

2. **Monitoring and Reporting:**
   - **Track Changes:** After updating extensions, closely monitor performance metrics to evaluate the impact of the changes. Use reporting tools to assess how updates affect engagement and conversion rates.

3. **Strategic Timing:**
   - **Avoid Frequent Disruptions:** While you can update extensions frequently, avoid making excessive changes too quickly, as this may disrupt ad performance or affect data stability.

4. **Communication:**
   - **Team Coordination:** Ensure that any changes to ad extensions are communicated clearly within your team to maintain consistency in your advertising strategy.

### **Summary**

You can update or modify ad extensions in Bing Ads as often as necessary to optimize performance and respond to business needs. Regular updates are recommended based on performance data and changing conditions, but be mindful of the review process and the potential impact of frequent changes on your ad performance.