What are the eligibility criteria for using price extensions in Bing Ads?

Price extensions are a feature in Bing Ads that allow you to showcase your products or services along with their prices directly in your search ads. Here are the eligibility criteria for using price extensions in Bing Ads:

1. Account level: Your Bing Ads account must be in good standing and must not have any restrictions or limitations that would prevent you from using price extensions.
2. Campaign level: Price extensions can only be added to search campaigns, not to dynamic search campaigns or Shopping campaigns.
3. Ad group level: Price extensions can only be added to ad groups that contain text ads. They cannot be added to ad groups that contain product ads or app install ads.
4. Location targeting: Price extensions can only be targeted to specific locations. You cannot target price extensions to all locations or to a specific language.
5. Mobile optimization: Price extensions must be optimized for mobile devices. This means that the extension must be easy to read and navigate on a small screen.
6. Price format: The prices in your price extensions must be formatted correctly. You cannot use symbols or abbreviations, and you must use the same currency for all prices.
7. Price validation: The prices in your price extensions must be valid and up-to-date. Bing Ads may validate the prices in your price extensions and may disapprove any prices that are incorrect or outdated.
8. Character limits: The header, description, and price of each price extension must adhere to Bing Ads' character limits. The header can be up to 25 characters, the description can be up to 70 characters, and the price can be up to 15 characters.
9. Ad rotation: Price extensions must be included in your ad rotation settings. This means that Bing Ads will automatically rotate your price extensions along with your other ad extensions.
10. Approval process: Price extensions must be approved by Bing Ads before they can be shown in your search ads. Bing Ads may review your price extensions to ensure that they meet the eligibility criteria and comply with Bing Ads' policies.

By meeting these eligibility criteria, you can use price extensions in Bing Ads to showcase your products or services and their prices directly in your search ads. This can help to increase click-through rates and drive more qualified traffic to your website.