Can you create location extensions that link to app downloads in Bing Ads?

As of the latest update, Bing Ads (now Microsoft Advertising) does not support linking location extensions directly to app downloads. Location extensions are primarily designed to provide users with information about your business's physical location, such as address, phone number, and a link to a map.

However, there are alternative strategies to promote app downloads effectively within Bing Ads:

### **1. **Use App Extensions**

**1. **App Extensions:**
   - **Promote Your App:** Utilize app extensions to directly promote your app within your ads. App extensions allow you to include a link to your app's download page (Google Play Store or Apple App Store) in your ads.
   - **Direct Link:** Add a direct link to your app's store listing in the app extension, making it easy for users to download the app with a single click.

### **2. **Include App Download Links in Ad Copy**

**1. **Ad Text:**
   - **Call-to-Action:** Incorporate a call-to-action in your ad copy that encourages users to download your app. For example, you might include phrases like "Download Our App Today" or "Get the App Now."
   - **Link to App:** Use the final URL of your ad to direct users to a landing page that promotes the app and includes prominent download links.

### **3. **Create a Dedicated Landing Page**

**1. **App Promotion Page:**
   - **Landing Page:** Develop a dedicated landing page that highlights the features of your app and provides links to download it from both app stores.
   - **Link in Ads:** Use this landing page URL as the final URL in your ads. This allows you to control the user experience and provide more detailed information about the app.

### **4. **Leverage Ad Customizers**

**1. **Dynamic Content:**
   - **Custom Messages:** Use ad customizers to create dynamic ad content that includes tailored messages about your app, especially if you have different offers or features based on user behavior or location.
   - **Targeted Promotions:** Customize ad copy based on audience segments to increase relevance and drive app downloads.

### **5. **Utilize Bing Ads Features for Mobile Users**

**1. **Mobile-Optimized Ads:**
   - **Mobile Ads:** Ensure that your ads are optimized for mobile users, as these users are more likely to download apps directly from their devices.
   - **Mobile Bid Adjustments:** Adjust your bids to target mobile users more effectively, as they are the primary audience for app downloads.

### **6. **Track and Optimize App Downloads**

**1. **Conversion Tracking:**
   - **Track Downloads:** Set up conversion tracking to measure the effectiveness of your app download campaigns. Track metrics such as clicks on app extension links or visits to your app promotion landing page.
   - **Analyze Performance:** Use performance data to refine your strategies and optimize your campaigns to better drive app downloads.

### **Example Strategy for Promoting App Downloads**

**1. **Ad Copy Example:**
   - **Ad Headline:** "Download Our App for Exclusive Features!"
   - **Ad Description:** "Get instant access to the best deals and features. Download the [App Name] from the App Store or Google Play."

**2. **Landing Page Example:**
   - **Page Content:** Include details about the app's features, user benefits, and direct download links for both iOS and Android users.
   - **Call-to-Action:** "Click below to download the [App Name] from your preferred app store."

### **Summary**

While location extensions in Bing Ads cannot directly link to app downloads, you can effectively promote your app using app extensions, targeted ad copy, dedicated landing pages, and optimized mobile ads. By employing these strategies, you can drive app downloads and leverage the full potential of your Bing Ads campaigns.