Can you add ad extensions to multiple campaigns simultaneously in Bing Ads?

Yes, you can add ad extensions to multiple campaigns simultaneously in Bing Ads (Microsoft Ads). This can be done through several methods that save time and ensure consistency across your campaigns. Here's how you can efficiently apply ad extensions to multiple campaigns:

### **1. Using the Bulk Upload Feature**

1. **Prepare Your Data:**
   - **Create a Spreadsheet:** Prepare a spreadsheet with the required information for the ad extensions you want to add. Include details such as ad extension type, text, URLs, and campaign IDs.

2. **Access Bulk Upload:**
   - **Sign in to Bing Ads:** Go to your Bing Ads account.
   - **Navigate to Bulk Operations:** Go to **"Tools"** in the top menu and select **"Import/Export"**, then choose **"Import from file"**.

3. **Upload Your Spreadsheet:**
   - **Upload File:** Upload the spreadsheet containing your ad extension data. Bing Ads will guide you through the import process and validate your data.

4. **Review and Apply:**
   - **Review Changes:** Review the changes in the preview before applying them.
   - **Apply Changes:** Confirm and apply the changes to add the ad extensions to the specified campaigns.

### **2. Using the Shared Library**

1. **Access Shared Library:**
   - **Go to Shared Library:** In the Bing Ads interface, navigate to **"Tools"** and select **"Shared library"**.

2. **Manage Ad Extensions:**
   - **Select Ad Extensions:** Click on **"Ad extensions"** in the shared library.
   - **Create or Edit Extensions:** Create new ad extensions or edit existing ones.

3. **Assign to Campaigns:**
   - **Bulk Assign:** Once you've created or edited your ad extensions, you can assign them to multiple campaigns or ad groups simultaneously. This is done by selecting the campaigns or ad groups where you want to apply the extensions.

### **3. Using Ad Extension Templates**

1. **Create Templates:**
   - **Ad Extension Templates:** Create templates for your ad extensions if you have standard content that applies to multiple campaigns. This can include common site links, callouts, or other extension types.

2. **Apply Templates:**
   - **Assign Templates:** Apply these templates to multiple campaigns or ad groups. This method ensures consistency and efficiency in managing extensions across campaigns.

### **4. Using Bing Ads Editor**

1. **Download and Install Bing Ads Editor:**
   - **Get Bing Ads Editor:** Download and install Bing Ads Editor, which is a free desktop application.

2. **Import Your Account:**
   - **Load Account:** Open Bing Ads Editor and import your Bing Ads account data.

3. **Add Ad Extensions:**
   - **Select Campaigns:** Select the campaigns or ad groups where you want to add or update ad extensions.
   - **Apply Extensions:** Add or modify ad extensions in bulk by using the editor's interface.

4. **Post Changes:**
   - **Review and Post:** Review your changes in Bing Ads Editor and post them to your Bing Ads account to apply the updates.

### **5. Using Scripts and Automation**

1. **Create Scripts:**
   - **Develop Scripts:** Write scripts to automate the process of adding or managing ad extensions across multiple campaigns. This requires some technical knowledge and access to Bing Ads API or scripting capabilities.

2. **Run Scripts:**
   - **Execute Scripts:** Run the scripts to apply ad extensions according to your specified parameters. This method is highly efficient for large-scale updates and complex scenarios.

### **Summary**

You can indeed add ad extensions to multiple campaigns simultaneously in Bing Ads by using bulk upload features, the shared library, ad extension templates, Bing Ads Editor, or automation scripts. Each method has its advantages depending on the scale of changes and the tools available to you. Using these methods helps ensure consistency across your campaigns and saves time in managing ad extensions.