Where can advertisers find view-through conversion data in the Bing Ads interface?

In the Microsoft Advertising (formerly Bing Ads) interface, advertisers can find view-through conversion data in the Reports section and through conversion tracking metrics. Here's how to access and view this data:

Steps to Find View-Through Conversion Data in Microsoft Ads:
1. Access the Reports Section:
Log in to your Microsoft Advertising account.

In the top navigation menu, go to the Reports tab.

Select Predefined reports or Custom reports depending on your preference.

2. Choose a Report Type:
Predefined Reports: If you want a quick view, select a predefined report like Campaign Performance, Ad Group Performance, or Attribution Report. These reports often include key metrics related to conversions, including view-through conversions.

Custom Reports: For more granular control, create a custom report. You can choose metrics like View-Through Conversions and segment by date, device, location, etc.

3. Select Relevant Metrics:
In the report customization options, make sure to include view-through conversions as one of the metrics.

View-through conversions track users who saw your ad but did not click on it but later completed a conversion within the attribution window.

4. Add Dimensions:
You can also add dimensions to segment the view-through conversion data by device, demographics, location, or audience to understand the performance across different user segments.

5. Filter by Time Frame:
You can adjust the time frame for your report to reflect specific periods (daily, weekly, monthly, etc.) for a more detailed view of performance over time.

6. Download or View in the Interface:
After setting up the report with the desired metrics and dimensions, you can view the results directly within the interface or download them for further analysis.

Click on the "Download" button in the upper-right corner to export the report as a CSV, Excel, or other formats.

7. Conversion Tracking Dashboard:
Alternatively, you can go to the Conversion Tracking section under the Tools tab. Here, you'll find information related to conversion actions, including view-through conversions. This section gives you an overview of how conversions are attributed and provides data on different conversion types, including indirect conversions from view-through.

8. Attribution Report:
You can also access the Attribution Report for a more detailed look at how view-through conversions contribute to your overall campaign performance. In this report, you can see conversions that were attributed to ad impressions that led to conversions at a later time, giving a deeper understanding of the customer journey.

Conclusion:
Advertisers can find view-through conversion data in Microsoft Advertising by generating reports in the Reports section, customizing them to include view-through conversions, and filtering by relevant dimensions (like location, device, or demographics). This allows for detailed insights into the effectiveness of ad impressions that lead to conversions, even if the user did not directly click on the ad.