Can users view product demos or tutorials within product ads on Bing Ads?

As of my last update in January 2022, Bing Ads (now known as Microsoft Advertising) does not offer the ability to view product demos or tutorials directly within product ads. Product ads typically consist of images, text descriptions, prices, and other relevant information about the product being advertised.

However, you can still direct users to view product demos or tutorials through various means:

1. **Ad Copy**: Use compelling ad copy to mention that product demos or tutorials are available on your website. For example, you can include phrases like "Watch our product demo" or "Learn how to use our product" to entice users to visit your website for more information.

2. **Sitelink Extensions**: Utilize sitelink extensions to include direct links to product demos or tutorial pages within your ad. While you can't embed demos or tutorials directly within the ad, you can provide easy access to these resources by linking to specific pages on your website where users can view them.

3. **Call-to-Action (CTA)**: Include a clear call-to-action in your ad copy prompting users to view product demos or tutorials. For example, you can use phrases like "Watch now" or "Learn more" to encourage users to click through to your website and engage with your demo or tutorial content.

4. **Landing Page**: Ensure that your landing page includes prominent links to product demos or tutorial sections. Once users click on your ad and land on your website, make it easy for them to access demo videos, tutorial articles, or other instructional content related to your products.

While users cannot directly view product demos or tutorials within product ads on Bing Ads, you can still promote these resources through ad copy, sitelink extensions, calls-to-action, and landing pages to provide users with valuable information and enhance their experience.

No, currently Bing Ads do not support product demos or tutorials directly within the ad units. Bing Ads, like many other search advertising platforms, are primarily text-based and do not natively support rich media content within the ad space itself.

However, advertisers can use various strategies to encourage users to view demos or tutorials:

1. Ad Extensions: Advertisers can use ad extensions, such as Sitelink or Callout extensions, to include additional text or links within their ads. They can use these to direct users to a page on their website where product demos or tutorials are available.

2. Landing Pages: Advertisers can design their landing pages to include product demos or tutorials. When a user clicks on the ad, they are taken to this page.

3. Video Ads: Bing Ads do support video ads, which can be used to demonstrate a product or provide a tutorial. These ads can be shown on the Bing network, including MSN, Outlook.com, and other partner sites.

Remember, the key to successful advertising is to provide value to the user. So, while you can't include a demo or tutorial directly in the ad, you can certainly make it easy for users to find this information.