What reporting and analytics capabilities do these platforms offer?

Third-party bid management platforms offer comprehensive reporting and analytics capabilities to help advertisers track, measure, and optimize their campaigns across multiple channels. These capabilities are designed to provide actionable insights, enhance performance, and maximize return on investment (ROI). Here's an overview of the reporting and analytics features typically offered by these platforms:

1. Skai (formerly Kenshoo)
Cross-Channel Reporting: Skai offers unified reporting across multiple advertising platforms, including Google Ads, Bing Ads, Facebook, Instagram, and more. This allows you to track the performance of campaigns across all channels from a single dashboard.

Customizable Dashboards: Skai allows users to build custom reports and dashboards tailored to specific KPIs and business goals, such as conversions, CPA, ROI, and more.

Real-Time Analytics: It provides real-time data on campaign performance, making it easier to adjust bids and strategies as needed.

Attribution Reporting: Skai includes advanced attribution models to analyze the full customer journey and measure how different touchpoints contribute to conversions.

Trend Analysis & Forecasting: The platform uses predictive analytics and trend analysis to project future performance and identify potential opportunities.

2. Marin Software
Cross-Platform Reporting: Marin provides detailed reporting across Google Ads, Bing Ads, Facebook, Instagram, and other networks. This enables advertisers to see how campaigns are performing on each platform and make adjustments accordingly.

Customizable Reports: Marin offers customizable reports and dashboards that can be tailored to specific business goals (e.g., revenue, ROI, or CPA). You can set up automated reports to be delivered on a regular schedule.

Advanced Analytics: The platform provides in-depth analytics, including conversion tracking, audience segmentation, and multi-channel attribution to measure the effectiveness of campaigns across all channels.

Budget and Pacing Analytics: Marin helps track your budget performance and provides insights into how your budget is being spent across different platforms, allowing for pacing optimization.

Bid Performance Insights: Detailed insights into how bidding strategies are impacting campaign performance, with recommendations for optimization.

3. WordStream (by LOCALiQ)
Multi-Channel Reporting: WordStream offers reporting tools that integrate with Google Ads, Bing Ads, Facebook, and other channels. The platform consolidates all your campaign data in one place for easy access and analysis.

Performance Dashboards: The platform provides intuitive, customizable dashboards that display key performance metrics like CTR, CPC, CPA, ROAS, and more.

Alerts & Recommendations: WordStream features automated performance alerts that notify users when performance deviates from goals, along with actionable recommendations for improvement.

Keyword & Ad Group Analysis: Detailed reports on keyword performance, including search term reports, and how specific keywords are contributing to overall campaign success.

Competitor Benchmarking: WordStream includes competitive benchmarking to help you understand how your campaigns compare to industry standards and competitors.

4. The Trade Desk
Cross-Channel Analytics: The Trade Desk offers robust cross-channel reporting for display, video, search, and social media ads. This helps advertisers track performance across all their campaigns in a single view.

Advanced Attribution: The platform provides advanced attribution models to analyze how different advertising channels contribute to conversions and customer acquisition.

Real-Time Performance Metrics: The Trade Desk offers real-time insights into campaign performance, allowing advertisers to make fast, data-driven decisions.

Audience Insights & Segmentation: In-depth audience analysis and segmentation tools allow you to understand how different audience groups are engaging with your ads.

Cost and Performance Optimization: The platform offers detailed reports on spend, ROI, impressions, and engagement, helping advertisers optimize their bidding and budget allocation strategies.

5. Adobe Advertising Cloud
Unified Cross-Channel Reporting: Adobe Advertising Cloud consolidates data from search, display, video, and social ads, offering comprehensive reporting on campaign performance across all channels.

Customizable Dashboards: You can create custom dashboards that track the most important KPIs, including conversions, clicks, impressions, and revenue, allowing you to make quick adjustments.

Attribution & Conversion Analytics: Adobe includes advanced attribution and conversion tracking tools, enabling you to understand how each touchpoint in the customer journey contributes to conversions and sales.

AI-Powered Insights: Adobe's AI-powered analytics help identify trends, potential optimizations, and future opportunities based on historical data.

Campaign Pacing & Budget Management: Provides insights into budget utilization, pacing, and spend efficiency across campaigns, allowing for effective budget management.

6. Sizmek (by Amazon)
Cross-Channel Reporting: Sizmek provides unified reporting across display, search, and social media advertising channels. It aggregates performance data from all sources into a single view.

Real-Time Analytics: The platform offers real-time performance analytics, enabling advertisers to track KPIs like impressions, clicks, conversions, and cost-per-action (CPA).

Audience & Engagement Insights: Sizmek provides insights into how different audience segments are interacting with ads, helping you refine targeting and bidding strategies.

Dynamic Creative Performance: It also provides detailed analytics on the performance of dynamic creatives, allowing you to optimize your creative assets based on how they perform across different platforms.

Attribution & Conversion Path Analysis: Sizmek offers attribution models to measure the effectiveness of each ad placement in the customer journey and help you optimize for conversions.

7. Choozle
Cross-Channel Analytics: Choozle offers reporting and analytics across multiple advertising channels like display, social, and search, providing a unified view of campaign performance.

Customizable Reports: Users can create custom reports to focus on specific KPIs like conversions, CPA, ROAS, etc., and the reports can be scheduled for automatic delivery.

Audience Performance Tracking: Choozle provides insights into how different audience segments are responding to ads, which helps you refine targeting strategies.

Budget & Spend Insights: Provides detailed reports on spend pacing, ROI, and budget allocation, helping you optimize budget use across channels.

8. DoubleClick (now Google Marketing Platform)
Comprehensive Cross-Channel Reporting: DoubleClick (now Google Marketing Platform) offers robust reporting for Google Ads, Display & Video 360, and other Google properties, along with third-party integrations.

Custom Dashboards & Reports: It allows users to build custom reports and dashboards to track KPIs such as impressions, clicks, conversions, and CPA. These reports can be tailored to match campaign goals.

Attribution Reporting: Google Marketing Platform provides advanced attribution models that help you understand how different advertising channels (search, display, video) contribute to conversions and ROI.

Real-Time Data & Analytics: Offers real-time data on campaign performance, allowing for on-the-fly optimization.

Integration with Google Analytics: Deep integration with Google Analytics provides a more complete view of your digital marketing efforts, enabling a better understanding of user behavior and engagement.

9. AdRoll
Cross-Platform Reporting: AdRoll provides consolidated reporting across search, display, and social ads, allowing for easy comparison and optimization across channels.

Campaign Performance Insights: It includes detailed reports on impressions, clicks, conversions, and CPA to track how ads are performing in real-time.

Dynamic Retargeting Analytics: For retargeting campaigns, AdRoll offers insights into how your retargeting efforts are driving engagement and conversions.

ROAS & Budget Insights: Provides ROAS and budget utilization reports to ensure campaigns are profitable and aligned with business objectives.

Audience Segmentation Reporting: Provides detailed insights into how different audience segments are engaging with your ads, helping you refine targeting.

Common Reporting & Analytics Features Across Platforms:
Customizable Dashboards & Reports: Most platforms allow you to create tailored dashboards and reports focused on the metrics that matter most to your business.

Real-Time Data: Instant access to campaign performance data, enabling quick optimization and adjustments.

Cross-Channel Performance: Reports that aggregate data from multiple ad platforms (Google Ads, Facebook, Bing, etc.) for a unified view of all campaigns.

Attribution Models: Advanced attribution tools to help you understand the contribution of each channel and touchpoint in the customer journey.

Audience Insights: Detailed analysis of audience behavior, segmentation, and engagement with ads.

Budget & Spend Tracking: Insights into how your budget is being spent across different campaigns and channels, including pacing and ROI analysis.

Performance Alerts & Recommendations: Automated alerts and recommendations to help you adjust campaigns based on underperformance or missed opportunities.

Summary:
Third-party bid management platforms provide robust reporting and analytics capabilities that empower advertisers to track and optimize campaigns effectively. These platforms not only offer cross-channel reporting and customizable dashboards but also provide real-time data, attribution models, and audience insights to help make data-driven decisions. Automated alerts and AI-powered recommendations further enhance the optimization process, ensuring campaigns remain competitive and aligned with performance goals.