How do these platforms help with compliance and regulatory requirements for Bing Ads campaigns?

Great question—compliance and regulatory requirements are critical, especially in industries like healthcare, finance, or alcohol, where ad rules are stricter. Third-party platforms (like Skai, SA360, Marin, Adobe Advertising) help advertisers manage this complexity more efficiently and at scale when running Bing Ads campaigns.

✅ How Third-Party Platforms Help with Compliance in Bing Ads Campaigns
1. Policy & Regulatory Rule Automation
You can set automated rules and workflows to enforce policy guidelines (e.g., specific language in ad copy, disallowed terms, or claim limitations).

Automatically pause or flag non-compliant ads before they go live.

📌 Example: In the financial sector, ads may require specific disclaimers. Platforms can enforce these at scale before publishing.

2. Custom Alerts for Violations
Get real-time alerts if an ad, keyword, or landing page potentially violates Microsoft's ad policies or industry regulations.

Alerts can be set up to monitor:

Forbidden keywords (e.g., "cure", "guarantee")

Use of sensitive data

Changes in campaign settings (e.g., targeting minors)

3. Approval Workflows
Most platforms support multi-user roles and approval chains, ensuring:

Legal/compliance teams review ads before launch.

Only authorized users can publish final creatives.

🧑�⚖️ Prevents rogue uploads and ensures every step is documented.

4. Audit Trails & Change Logs
Every action (ad edits, bid changes, user permissions) is logged.

Helps prove due diligence during audits and regulatory reviews.

🔍 Ideal for compliance-heavy sectors needing documentation of ad review/approval processes.

5. Centralized Asset Control
Manage creatives and landing page links from a central asset library.

Apply pre-approved templates, disclaimers, and brand-safe elements across all Bing Ads campaigns.

6. Geo-Specific Compliance Control
Platforms can apply geo-fenced targeting restrictions:

Block ads in states or countries with specific legal restrictions.

Tailor ad copy and disclosures by region.

🌍 Crucial for campaigns running internationally or across different U.S. states.

7. Data Privacy & Consent Settings
Platforms can help enforce GDPR, CCPA, HIPAA, or other data laws by:

Controlling tracking parameters

Masking personally identifiable information (PII)

Ensuring remarketing only happens with consented users

🔒 Especially important if your campaigns use customer data for audience targeting.

8. Regulatory Feed Management
For dynamic ad campaigns (e.g., retail or pharma), platforms allow regulated feed integration with checks to:

Include required legal disclaimers.

Remove unapproved products from ads automatically.

🎯 Final Thought:
Third-party platforms act as a compliance safety net for your Bing Ads campaigns—automating enforcement, streamlining review processes, and offering visibility and accountability across teams.