Can testimonials help build trust with new customers in Bing Ads?

Yes, testimonials can help build trust with new customers in Bing Ads. Here's how:

1. **Establish credibility:** Testimonials from satisfied customers can help to establish credibility and trust for your business. By showcasing positive feedback from real customers, you can demonstrate that your business is trustworthy and reliable.
2. **Create social proof:** Testimonials can create social proof, which is the idea that people are more likely to trust and follow the actions of others. By showing that other people have had positive experiences with your business, you can encourage new customers to trust you as well.
3. **Highlight unique selling points:** Testimonials can help to highlight the unique selling points of your products or services. By showcasing how your business has helped real customers, you can demonstrate the value and benefits of your offerings.
4. **Improve ad relevance:** Testimonials can help to improve the relevance of your ads by providing real-world examples of how your business has helped customers. This can help to increase click-through rates and conversions.
5. **Differentiate from competitors:** Testimonials can help to differentiate your business from competitors by showcasing the unique value and benefits of your products or services. By highlighting what sets your business apart, you can attract new customers who are looking for something different.

By using testimonials in Bing Ads, you can build trust with new customers and establish credibility for your business. Testimonials can help to create social proof, highlight unique selling points, improve ad relevance, and differentiate your business from competitors. It's important to choose relevant and compelling testimonials that showcase the value and benefits of your products or services, and to regularly update your testimonials to keep your ads fresh and engaging.