What tools can I use for competitive analysis in Bing Ads?

When it comes to conducting a competitive analysis in Bing Ads, there are several tools that you can use to gain insights and optimize your campaigns. Here are some of them:

1. Bing Ads Intelligence: This is a free add-on for Microsoft Excel that allows you to easily manage and analyze your Bing Ads data. You can use it to research keywords, analyze performance trends, and compare your performance with competitors.
2. Bing Ads Auction Insights: This tool provides you with insights into how your ads are performing compared to your competitors. You can see data such as impression share, average position, and overlap rate, which can help you identify areas where you can improve your campaigns.
3. SEMrush: This is a popular SEO and PPC tool that can be used for competitive analysis in Bing Ads. You can use it to research your competitors' keywords, ad copy, and landing pages, and identify opportunities to improve your own campaigns.
4. SpyFu: This is another competitive analysis tool that can be used for Bing Ads. It allows you to see your competitors' keywords, ad copy, and estimated ad spend, and provides insights into how you can improve your own campaigns.
5. iSpionage: This tool specializes in competitive intelligence for PPC campaigns, including Bing Ads. You can use it to research your competitors' keywords, ad copy, and landing pages, and get insights into their PPC strategies.
6. Keyword Tool: This is a free keyword research tool that can be used for Bing Ads. It allows you to generate long-tail keywords based on your seed keywords, and provides insights into how your competitors are using those keywords in their campaigns.

By using these tools, you can gain valuable insights into your competitors' Bing Ads strategies and identify opportunities to improve your own campaigns.