Can I target multiple states or provinces in one campaign?

Yes, you can target multiple states or provinces in one campaign in both Google Ads and Bing Ads. Here's how:

1. In Google Ads: To target multiple states or provinces in one campaign in Google Ads, navigate to the "Locations" section of your campaign settings. From there, you can add locations by searching for them by name or by using the "Bulk locations" feature to add multiple locations at once. To target multiple states or provinces, simply search for and add each location individually or use the "Bulk locations" feature to add them all at once.
2. In Bing Ads: To target multiple states or provinces in one campaign in Bing Ads, navigate to the "Locations" tab in your campaign settings. From there, you can add locations by searching for them by name or by using the "Bulk add" feature to add multiple locations at once. To target multiple states or provinces, simply search for and add each location individually or use the "Bulk add" feature to add them all at once.

When targeting multiple states or provinces in one campaign, it's important to keep in mind that your ads will be shown to users in all of the targeted locations. This can be a good approach if the locations you are targeting have similar demographics, interests, and buying behaviors. However, if the locations are significantly different from each other, it may be more effective to create separate campaigns for each location to allow for more targeted ad messaging and bidding strategies.

Overall, targeting multiple states or provinces in one campaign can be a convenient and effective way to reach a larger audience with your advertising efforts. Just be sure to consider the unique characteristics of each location and adjust your ad messaging and bidding strategies accordingly.