How does radius targeting work in Bing Ads for targeting ads around specific locations?

Radius targeting in Bing Ads allows you to target your ads to users who are located within a specific radius around a specific location. Here's how radius targeting works in Bing Ads:

1. Choose a Location: Choose a location that you want to target, such as a city, zip code, or address.
2. Set a Radius: Set a radius around the location that you want to target. The radius can be as small as 1 mile or as large as 50 miles.
3. Define Your Target Audience: Define your target audience based on the radius targeting settings. You can target users who are physically located within the radius, or users who are searching for products or services within the radius.
4. Create Your Ad: Create your ad and set your bids and budget. Your ad will be shown to users who meet the radius targeting criteria.
5. Monitor and Optimize: Monitor your ad performance and optimize your targeting and bidding strategies as needed. Use Bing Ads reporting tools to track your ad performance by location and radius, and adjust your targeting and bidding strategies to improve the performance of your ads.

By using radius targeting in Bing Ads, you can target your ads to users who are most likely to be interested in your products or services based on their location and proximity to your business. This can help you improve the performance of your ads, increase engagement and conversions, and build a stronger connection with your audience.