Can I A/B test different testimonials to measure effectiveness in Bing Ads?

Unfortunately, Bing Ads does not offer a built-in A/B testing feature for testing different testimonials in your ads. However, you can still conduct your own A/B tests by manually creating different ad variations with different testimonials and comparing their performance.

Here's how to conduct an A/B test for your testimonials in Bing Ads:

1. Choose the ad group(s) where you want to test your testimonials.
2. Create two or more ad variations with different testimonials. Make sure that the ad variations are identical except for the testimonials.
3. Set the ad rotation to "Rotate ads indefinitely" to ensure that all ad variations receive equal exposure.
4. Monitor the performance of your ad variations over time. Pay attention to metrics such as click-through rate (CTR), conversion rate, and cost per conversion.
5. After a sufficient amount of time, analyze the results to determine which testimonial is the most effective.
6. Pause the underperforming ad variations and create new variations to test.

It's important to note that A/B testing takes time and data, so be patient and give your test enough time to reach statistical significance. Additionally, make sure to only test one variable at a time (in this case, the testimonial) to ensure that you can accurately attribute any changes in performance to that variable.