Can advertisers set up automated reports for conversion tracking in Bing Ads?

Yes, advertisers can set up automated reports for conversion tracking in Bing Ads (Microsoft Advertising) to monitor and analyze performance efficiently. These reports can be customized, scheduled, and delivered automatically via email or downloaded from the platform.

✅ How to Set Up Automated Conversion Tracking Reports
Here's a step-by-step guide:

1. Go to the Reports Tab
Log in to your Microsoft Advertising account.

Click on the "Reports" tab in the top navigation menu.

2. Choose the Right Report Type
To monitor conversions, you can use these key report types:

Campaign Performance Report

Ad Group Performance Report

Keyword Performance Report

Account Performance Report

Goals Report (specifically for conversion tracking)

Conversion Performance Report (ideal for detailed analysis)

These reports contain conversion metrics like:

Conversions

Conversion rate

Cost per conversion

Revenue (if value tracking is set)

Return on ad spend (ROAS)

3. Customize the Report
Tailor the report to suit your goals:

Choose the date range (e.g., last 7 days, month-to-date).

Apply filters for campaigns, devices, locations, etc.

Select columns you want (e.g., conversions, impressions, CPA, etc.).

Set a time segmentation (e.g., daily, weekly, monthly).

4. Schedule the Report
After customizing, click "Download" or "Save and schedule".

Choose:

Frequency: Daily, Weekly, or Monthly

File format: Excel, CSV, TSV

Email recipients: Enter one or more email addresses

📌 Tip: Name your report clearly (e.g., "Weekly Lead Conversion Report") for easy identification later.

5. Manage Scheduled Reports
Go to Reports > Scheduled reports.

From here, you can edit, pause, or delete automated reports anytime.

📈 Bonus: Use Report Templates
Microsoft Advertising provides preset templates you can modify, especially useful for:

Lead generation tracking

E-commerce conversion analysis

Cross-device or cross-campaign performance

💡 Pro Tips for Better Conversion Reporting
Set up multiple conversion goals (like purchases, sign-ups, phone calls) and track them separately.

Use labeling in campaigns/ad groups to segment performance in reports.

Combine with tools like Google Analytics for cross-platform insights.

✅ Summary

Feature   Details
Automated Reports   Yes – Available via the Reports tab
Custom Scheduling   Daily, Weekly, Monthly
Formats   Excel, CSV, TSV
Metrics Supported   Conversions, CPA, ROAS, Conversion Rate, Revenue
Email Delivery   Yes – To multiple recipients