Can advertisers export view-through conversion data from Bing Ads for further analysis?

Yes, advertisers can export view-through conversion data from Bing Ads (now known as Microsoft Advertising) for further analysis. Microsoft Advertising provides several options for exporting data to facilitate deeper analysis and reporting outside of the platform.

Methods for Exporting View-Through Conversion Data:
Standard Report Export:

Overview: Advertisers can export data directly from the Reports section in Microsoft Advertising.

How to Export:

Go to the Reports tab in the Microsoft Advertising interface.

Create a custom report or select a pre-existing report that includes view-through conversion data (e.g., conversion reports, attribution reports, or campaign performance reports).

Customize the report by choosing the metrics you want to include, such as view-through conversions, clicks, impressions, and conversion rates.

Once the report is set up, click the Download or Export button to download the data in formats like Excel or CSV for further analysis.

How It Helps: Exporting the data allows advertisers to manipulate and analyze it in tools like Microsoft Excel, Google Sheets, or other BI tools to gain deeper insights into performance trends, segment view-through conversion data, and create custom visualizations.

Google Data Studio Integration:

Overview: For advertisers who use Google Data Studio or similar BI tools, Microsoft Advertising offers integration options that allow exporting of key data (including view-through conversions) for more sophisticated visualizations and reports.

How to Export:

Use Microsoft Advertising's API or third-party integration tools to link the data directly to Google Data Studio or another BI platform.

Create dashboards that can automatically pull in and update view-through conversion data from Microsoft Advertising.

How It Helps: This is especially useful for ongoing reporting needs, creating real-time dashboards, and sharing data with stakeholders.

Microsoft Advertising API:

Overview: For advertisers with more advanced needs, the Microsoft Advertising API allows programmatic access to their campaign data, including view-through conversions.

How to Export:

Set up an API connection using your Microsoft Advertising credentials.

Query the API for specific conversion data, including view-through conversions, for individual campaigns, ad groups, and other performance metrics.

The API allows you to export the data in JSON or XML formats, which can then be processed or imported into custom reporting systems or databases for further analysis.

How It Helps: This method is particularly useful for large advertisers or agencies that need to automate reporting and integrate data from Microsoft Advertising into their broader marketing analytics systems.

Exporting from the Campaigns or Ad Groups View:

Overview: View-through conversion data can also be exported directly from the campaign or ad group performance view within the platform.

How to Export:

Navigate to the Campaigns or Ad Groups tab.

Apply filters to include view-through conversions as one of the metrics.

Export the data directly by clicking the Export button, and choose the format (Excel or CSV) for download.

How It Helps: This option provides a quick, hands-on way to export specific data from a single campaign or ad group, which is useful for targeted analysis or troubleshooting.

Data Export Options:
Formats: CSV, Excel, JSON (via API), and other formats depending on the tool used.

Metrics Included: View-through conversions, click-through conversions, impressions, clicks, CTR, conversion rates, cost, and more.

Time Period: Advertisers can select specific date ranges when exporting data to analyze performance over time.

Benefits of Exporting View-Through Conversion Data:
Advanced Analysis: Allows you to manipulate and analyze data beyond the capabilities of the Microsoft Advertising interface (e.g., combining with other data sources, creating custom visualizations).

Custom Reporting: Helps advertisers create tailored reports for stakeholders, clients, or internal teams.

Trend Analysis: Enables deeper analysis of trends over time, segmentation, and comparison across different campaigns and ad groups.

Integration: Facilitates integration with other analytics platforms or CRMs for a holistic view of marketing performance.

Conclusion:
Exporting view-through conversion data from Microsoft Advertising is straightforward and offers flexibility for advertisers looking to perform deeper analysis. Whether using standard report downloads, integrating with BI tools, or utilizing the API, the ability to export this data empowers advertisers to make more informed decisions and optimize their campaigns effectively.