In this episode of the Digital Marketing 101 video series by NickMetrics, we'll explore how to effectively use Bing Ads for the online gambling industry. If you operate in a market where gambling advertising is permitted and are considering Bing Ads for your online gambling business, there are key points to consider.

We'll discuss why choosing Bing Ads for your gambling business can be advantageous, even though Google is often the go-to platform for many marketers.

**Why Choose Bing Ads?**

While Google Ads is a popular choice due to its larger audience and higher click volume, Bing Ads offers several benefits that might make it a more cost-effective option. Over the years, Microsoft has significantly improved Bing Advertising, making it comparable to Google's results. Here are some reasons why Bing Ads might be a great fit:

**Reason 1: Lower Costs for Keywords**

To boost visibility and attract more clicks for your gambling business, you can easily import your existing Google AdWords campaign into Bing Ads using their import tool. This process has become much simpler and less cumbersome. With fewer advertisers on Bing, you often find lower costs for target keywords. This reduced competition can lead to a higher chance of your ad getting noticed and clicked on.

**Reason 2: Ongoing Improvements**

Bing is continually enhancing its advertising services and is now more accommodating to online gambling sectors such as lotteries, online casinos, and sports betting. This creates a unique opportunity to capitalize on less expensive keywords while Bing continues to evolve.

Taking advantage of Bing Ads can be a smart move for reaching your target audience at a lower cost and with less competition.