Bing Ads Audience Remarketing Lists: Double Your Sales with This Strategy!

Started by i01rhms, Sep 26, 2024, 05:22 AM

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loltozikki

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May 30, 2025, 07:26 PM
Here's a complete guide you can turn into a YouTube video, blog post, LinkedIn article, or training webinar titled:

💥 Bing Ads Audience Remarketing Lists: Double Your Sales with This Strategy!
If you're running Microsoft Ads (formerly Bing Ads) and you're not using remarketing lists, you're leaving serious money on the table. Here's how to win back lost traffic and double your sales using smart audience targeting.

🔁 What Is Audience Remarketing in Bing Ads?
Remarketing means showing ads to people who've already interacted with your website or landing page — visitors who didn't convert... yet.

📌 These users are warm — and more likely to buy, sign up, or engage when retargeted with the right message.

🧠 Why Remarketing Works
🔥 Retargeted visitors are 70% more likely to convert

💰 Lower cost-per-click than cold traffic

🎯 Can focus on cart abandoners, blog readers, or product page viewers

📊 Laser-targeted = better ROI

🛠� How to Set Up Audience Remarketing Lists in Bing Ads
Step 1: Install the UET Tag
Go to Microsoft Ads

Navigate to Tools > UET Tag

Create a UET (Universal Event Tracking) tag

Place it in your site's <head> tag (or use Google Tag Manager)

This lets Microsoft track user behavior on your site.

Step 2: Create Custom Audiences
Go to Tools > Audiences and set up remarketing lists like:

🔄 All Visitors – anyone who's been to your site

🛒 Cart Abandoners – users who added to cart but didn't buy

📖 Content Viewers – blog readers or users who spent X seconds on page

✅ Past Converters – for upsells and cross-sells

Set rules using URL contains, visit duration, page depth, etc.

Step 3: Apply Lists to Ad Groups
Go to your campaign and choose an ad group

Under "Audience Targeting," click Edit Targeting

Add your remarketing list

Choose either:

Target and Bid (only target that list), or

Bid Only (show ads to everyone, but bid higher/lower for your list)

👉 Pro Tip: Use "Bid Only" to compare performance without limiting reach.

💡 Smart Ways to Use Remarketing Lists
🔄 1. Re-Engage Cart Abandoners
Ad Copy:

"Forget something? Complete your order today and get 10% off!"

🛍� 2. Upsell to Past Buyers
Ad Copy:

"Thanks for purchasing! Here's 20% off your next order."

🧲 3. Capture Content Readers
Ad Copy:

"Enjoyed our blog on SEO? Take your skills to the next level with our free toolkit."

📆 4. Time-Based Re-Engagement
Set up lists for 7, 30, and 90-day segments to serve different messages.

📈 Pro Tips to Boost Performance
🚀 Layer remarketing with keyword targeting for insane relevance

🔎 Use In-market audiences + remarketing for turbo targeting

💰 Increase bids for high-converting audiences (like product viewers)

🔄 Rotate creatives every 2–4 weeks to fight ad fatigue

🧠 Final Takeaway
Remarketing with Bing Ads isn't just a "nice to have" — it's a revenue multiplier. These are users who already know you. By showing up again at the right moment, you can recover lost sales, build trust, and double your conversion rates.

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