Here's a clear and practical breakdown of Google Ads vs. Bing Ads (now called Microsoft Advertising)—perfect for blog content, a comparison chart, or client presentation:

🔍 Google Ads vs. Bing Ads (Microsoft Advertising): A 2025 Comparison
Which PPC platform gives you better results? Here's the side-by-side breakdown:
1. 🧠 Audience Reach
Google Ads
✅ Largest search engine
✅ Access to YouTube, Gmail, and Display Network
✅ Billions of global users

Bing Ads (Microsoft Ads)
📈 Serves ads on Bing, Yahoo, and DuckDuckGo
💻 Strong on desktop users (especially older, higher-income demographics)
💼 Great for B2B and professional niches

2. 💰 Cost-Per-Click (CPC)
Google Ads:
🔺 Higher CPC due to intense competition
🔥 Competitive niches (finance, legal, health) are very expensive

Bing Ads:
🔻 Lower CPC
💡 Great for stretching smaller budgets

3. 🎯 Targeting Capabilities
Google Ads:
✅ Advanced targeting (in-market, affinity, detailed demographics)
✅ Smart bidding, responsive search/display ads

Bing Ads:
📌 Fewer options, but now supports:

LinkedIn profile targeting (job title, industry, etc.)

Custom audiences + UET tracking (like Google's Pixel)

4. 🔍 Search Volume
Google: ~90% of global search traffic

Bing/Microsoft: ~6-9%, but higher in the U.S. and among desktop users

👉 Don't expect massive volume from Bing—but you will find cheaper, high-quality clicks.

5. 🛠� User Interface & Features
Google Ads: Feature-rich but complex

Bing Ads: Clean UI and can import campaigns directly from Google with ease

6. ⚖️ Best Use Cases
Use Case   Best Platform
Global brand scaling   Google Ads
Local or niche markets   Both, test results
B2B/Professional Ads   Bing Ads (LinkedIn tie-in)
Budget-conscious ads   Bing Ads

💳 Pro Tip for Media Buyers
Managing multiple ad platforms? Use virtual cards from Exocards (https://exocards.com) to:

Split budgets cleanly

Prevent ad account suspensions

Control spend across Google, Bing, Meta, and more