Here's a step-by-step Bing Ads tutorial for beginners on how to set up your Microsoft Ads account and prepare your first campaign in 2024 (still fully relevant in 2025):

🟦 Bing Ads Tutorial for Beginners: How to Set Up Your Account (2024/2025)
Microsoft Ads (formerly Bing Ads) allows you to advertise across Bing, Yahoo, and partner networks — a great alternative to Google Ads with lower cost per click and less competition.

✅ Step 1: Create a Microsoft Ads Account
Visit https://ads.microsoft.com

Click "Sign up now"

Log in with a Microsoft account or create one (e.g., Outlook/Hotmail email)

Fill in the following:

Business name

Time zone

Currency (This is locked in — choose wisely!)

💡 Tip: Use a business email for better account security and reputation.

📍 Step 2: Choose Campaign Setup Option
After account creation, Microsoft will ask how you want to start:

Option 1: Import from Google Ads
Great if you're already running Google campaigns and want to clone them.

Option 2: Manual Setup
Choose this if you're starting fresh.

🔰 For beginners: Select Manual Setup.

💼 Step 3: Create Your First Campaign
Go to Campaigns > Create Campaign

Choose your Goal:

Visits to my website

Conversions

Calls to business

Product sales

Name your campaign

Set a Daily Budget (start with $5–$20 to test)

Choose your Target Locations (city, state, country, or radius)

Pick a Language (usually English unless targeting local language)

🔑 Step 4: Create Ad Groups & Keywords
Create an Ad Group for each product, service, or theme

Use the Keyword Planner (under Tools) or manually enter keywords

🎯 Match Types:

[Exact Match] – very targeted

"Phrase Match" – medium control

Broad Match – less targeted, more reach

🛑 Add Negative Keywords to block irrelevant traffic (e.g., "free," "jobs")

✍️ Step 5: Write Your Ad Copy
Each ad includes:

Final URL (where users land)

Headline 1, 2, 3 (max 30 characters each)

Description 1 & 2 (max 90 characters each)

Display URL (can be shorter version of your real URL)

🔥 Ad Example (Weight Loss Product):

yaml
Copy
Edit
Headline 1: Lose Belly Fat Fast in 30 Days
Headline 2: Clinically Proven Formula
Description: Discover how 100K+ people shed stubborn fat. Try this natural solution!
✅ Use Ad Extensions:

Callouts, sitelinks, phone number, or location to improve CTR

⚙️ Step 6: Bidding & Budget
Choose Manual CPC or Enhanced CPC (auto-adjusts based on conversion potential)

Set default max bid per keyword (start low: $0.30–$0.80)

📉 You can later optimize based on performance and ROI.

📈 Step 7: Launch & Monitor
Click Save & Launch Campaign

Track results inside Dashboard > Campaigns

Key metrics:

CTR (Click-through Rate)

CPC (Cost per Click)

Conversions

Impressions

🔁 Optimize weekly:

Pause underperforming keywords

Adjust bids

Test different ad copy

🧠 Bonus: Set Up UET Tag for Conversion Tracking
Go to Tools > UET Tag

Create a new tag

Add the tag code to your site (header or with Google Tag Manager)

Create Goals (e.g., form submitted, thank-you page visited)

🎯 You're Ready!
You've now set up your Microsoft Ads (Bing Ads) account and launched your first campaign. As you gather data, use it to optimize, scale, and increase ROI.