Are there user surveys or focus groups conducted by Bing Ads to gather insights on view-through conversion tracking needs?

Yes, Microsoft Ads (formerly Bing Ads) often uses various methods, including user surveys and focus groups, to gather insights into advertiser needs and improve features like view-through conversion tracking. Here's how these methods typically work:

1. **User Surveys**: Microsoft Ads regularly conducts surveys among its users to gather feedback on various aspects of the platform, including view-through conversion tracking. These surveys help the company understand user experiences, challenges, and desired improvements. Survey responses can provide valuable quantitative and qualitative data that guide feature development.

2. **Focus Groups**: For more in-depth feedback, Microsoft Ads may organize focus groups with selected advertisers. These sessions involve discussions about specific features, such as view-through conversion tracking, and provide deeper insights into user needs and preferences. Focus groups help Microsoft Ads understand how users interact with the platform and what changes could enhance their experience.

3. **Beta Testing**: During beta testing of new features or updates, Microsoft Ads often invites a segment of their user base to test these changes and provide feedback. This testing phase allows users to explore new functionalities and report any issues or suggestions for improvement.

4. **Customer Advisory Boards**: Some companies, including Microsoft Ads, have advisory boards composed of key customers or industry experts. These boards provide ongoing feedback and strategic advice on product development and feature enhancements.

5. **In-Product Feedback**: Microsoft Ads may incorporate feedback mechanisms directly within their platform, allowing users to provide real-time feedback on features like view-through conversion tracking.

These feedback mechanisms help Microsoft Ads align its features with user needs, improve functionality, and address any issues that arise. For the latest information on how Microsoft Ads gathers feedback, you can check their official website, blog, or contact their support team.