What resources does Bing Ads provide to help advertisers understand view-through conversion tracking?

Microsoft Ads (formerly Bing Ads) provides several resources to help advertisers understand and effectively utilize view-through conversion tracking. These resources include documentation, guides, tools, and support services designed to educate and assist advertisers in tracking and analyzing view-through conversions. Here's a detailed overview of the available resources:

### 1. **Official Documentation and Guides**

- **Microsoft Ads Help Center**: The Help Center offers comprehensive documentation on various aspects of Microsoft Ads, including view-through conversion tracking. You can find detailed articles, FAQs, and step-by-step guides on setting up and using view-through conversion tracking.
  - [Microsoft Ads Help Center](https://ads.microsoft.com/help)

- **Universal Event Tracking (UET) Documentation**: UET is crucial for tracking view-through conversions. The documentation provides detailed instructions on how to set up and implement UET tags, configure conversion tracking, and understand the data collected.
  - [UET Documentation](https://docs.microsoft.com/en-us/advertising/universal-event-tracking)

- **Conversion Tracking Guide**: This guide covers various types of conversions, including view-through conversions. It explains how to set up conversion tracking, use the conversion tracking tool, and interpret the data.
  - [Conversion Tracking Guide](https://docs.microsoft.com/en-us/advertising/campaigns/conversion-tracking)

### 2. **Training and Webinars**

- **Microsoft Ads Training**: Microsoft offers training programs and webinars that cover different aspects of using Microsoft Ads, including conversion tracking. These training sessions can help you understand the principles of view-through conversions and best practices for tracking and analyzing them.
  - [Microsoft Ads Training](https://ads.microsoft.com/training)

- **Webinars and Workshops**: Microsoft Ads frequently hosts webinars and workshops on various advertising topics, including conversion tracking. These live sessions provide insights into advanced features and real-world use cases.
  - [Microsoft Ads Webinars](https://ads.microsoft.com/webinars)

### 3. **Support and Community Resources**

- **Microsoft Ads Support**: For specific questions or issues related to view-through conversion tracking, you can contact Microsoft Ads support. They provide assistance via phone, chat, or email to help resolve any problems or provide guidance.
  - [Microsoft Ads Support](https://ads.microsoft.com/contact)

- **Microsoft Advertising Community**: Join the Microsoft Advertising Community to engage with other advertisers, share experiences, and ask questions about view-through conversion tracking. The community forums are a valuable resource for learning from peers and experts.
  - [Microsoft Advertising Community](https://community.microsoftadvertising.com/)

### 4. **Tools and Features**

- **Conversion Tracking Tool**: The built-in conversion tracking tool within Microsoft Ads allows you to set up and manage view-through conversion tracking. It provides options to define conversion actions, configure tracking, and view conversion reports.
  - [Conversion Tracking Tool](https://ads.microsoft.com/conversion-tracking)

- **Reporting Tools**: Microsoft Ads provides reporting tools to analyze view-through conversions and other performance metrics. You can generate reports that include view-through conversion data to evaluate the effectiveness of your campaigns.
  - [Reporting Tools](https://ads.microsoft.com/reports)

### 5. **Best Practices and Case Studies**

- **Best Practices Guides**: Microsoft Ads offers best practices guides that cover effective strategies for using view-through conversion tracking. These guides help advertisers optimize their campaigns and make data-driven decisions based on conversion insights.
  - [Best Practices](https://docs.microsoft.com/en-us/advertising/best-practices)

- **Case Studies**: Review case studies and success stories to see how other advertisers have successfully implemented view-through conversion tracking and achieved their marketing goals. These examples provide practical insights and inspiration.
  - [Case Studies](https://ads.microsoft.com/case-studies)

### 6. **API Documentation**

- **Microsoft Advertising API**: For advanced users and developers, the Microsoft Advertising API provides programmatic access to view-through conversion data. The API documentation offers detailed information on how to use the API to retrieve and analyze conversion data.
  - [API Documentation](https://docs.microsoft.com/en-us/advertising/guides/overview)

### Conclusion

Microsoft Ads offers a variety of resources to help advertisers understand and utilize view-through conversion tracking effectively. These include official documentation, training and webinars, support services, community forums, tools, and best practices guides. By leveraging these resources, advertisers can enhance their understanding of view-through conversions, optimize their campaigns, and make informed decisions based on comprehensive data insights.