Are there training programs or certifications specific to mastering view-through conversions on Bing Ads?

Microsoft Ads offers training programs and certifications that cover a range of topics related to advertising on their platform, including conversion tracking and view-through conversions. While there may not be a certification solely dedicated to view-through conversions, the available training programs include valuable content on conversion tracking, attribution, and overall campaign optimization that encompasses view-through conversions. Here's a breakdown of the relevant resources:

### 1. **Microsoft Advertising Training**

- **Microsoft Advertising Learn Platform**: This platform provides a comprehensive set of training materials and courses on various aspects of Microsoft Ads, including conversion tracking and attribution models. It includes modules on setting up and analyzing conversions, which will cover view-through conversions as part of broader conversion tracking strategies.
  - [Microsoft Advertising Learn](https://ads.microsoft.com/learn)

- **Microsoft Advertising Training Center**: The training center offers structured learning paths, tutorials, and best practices for using Microsoft Ads effectively. It includes topics on campaign management, measurement, and reporting that address conversion tracking, including view-through conversions.
  - [Training Center](https://ads.microsoft.com/training)

### 2. **Certifications**

- **Microsoft Advertising Certification**: The certification program includes training and exams on various aspects of Microsoft Ads, such as campaign management, optimization, and measurement. While it covers a broad range of topics, understanding conversion tracking, including view-through conversions, is part of the certification process.
  - [Microsoft Advertising Certification](https://ads.microsoft.com/certification)

- **Certification Exams**: The certification exams test your knowledge on Microsoft Ads features and best practices, including conversion tracking. Studying for these exams will help you gain a thorough understanding of how to set up and interpret view-through conversions as part of a larger conversion strategy.
  - [Certification Exams](https://ads.microsoft.com/certification/exams)

### 3. **Webinars and Workshops**

- **Live Webinars**: Microsoft Ads regularly hosts live webinars and workshops that cover various topics, including conversion tracking and analytics. These sessions often include practical advice on handling view-through conversions and other advanced tracking features.
  - [Webinars](https://ads.microsoft.com/webinars)

- **On-Demand Webinars**: Archived webinars and on-demand sessions are available on the Microsoft Ads website, providing access to past presentations on conversion tracking and other relevant topics.
  - [On-Demand Webinars](https://ads.microsoft.com/webinars)

### 4. **Best Practices and Guides**

- **Best Practices Guides**: Microsoft Ads provides best practices guides that include recommendations for effective conversion tracking. These guides cover various types of conversions, including view-through conversions, and offer strategies for optimizing campaign performance.
  - [Best Practices](https://docs.microsoft.com/en-us/advertising/best-practices)

- **Help Documentation**: Detailed help documentation and user guides on the Microsoft Ads website include information on setting up view-through conversion tracking and integrating it with other conversion data.
  - [Help Documentation](https://docs.microsoft.com/en-us/advertising)

### 5. **Community and Support**

- **Microsoft Advertising Community**: Engage with other advertisers and Microsoft Ads experts in the community forums. You can ask questions, share experiences, and get advice on specific topics like view-through conversion tracking.
  - [Community Forums](https://community.microsoftadvertising.com/)

- **Support**: Reach out to Microsoft Ads support for personalized assistance with view-through conversions and other tracking issues. Support teams can provide guidance and help resolve any challenges you might face.
  - [Support](https://ads.microsoft.com/contact)

### Conclusion

While there might not be a certification exclusively for view-through conversions, Microsoft Ads provides comprehensive training and certification programs that cover conversion tracking as part of a broader curriculum. These resources, including training platforms, certification exams, webinars, best practices guides, and support services, offer valuable insights into mastering view-through conversions and optimizing your advertising strategy.