Are there specific holidays or events we should align our ads with?

Yes, aligning your ads with relevant holidays or events can be a great strategy to increase their visibility and engagement. Here are a few tips:

1. Seasonal Products: If you sell products that are specific to certain holidays or seasons, make sure to plan your ad campaigns around those times. For example, if you sell winter clothing, start your ad campaigns in late fall.

2. Major Holidays: Holidays like Christmas, Thanksgiving, Halloween, and Valentine's Day are great opportunities to increase your ad visibility. You can create ads that tie into these holidays, offering special deals or products.

3. Sporting Events: If there's a major sporting event coming up, like the Super Bowl or the World Cup, and your product or service could be tied into it, consider creating ads around that event.

4. Cultural Events: Depending on your target audience, cultural events can also be a good opportunity for ad placement. For example, if you're targeting a Chinese audience, Chinese New Year could be a good time for a special promotion.

5. Local Events: If you're a local business, aligning your ads with local events can help increase visibility in your community. This could be anything from a local fair to a charity run.

6. National Days: There are many national days that might be relevant to your business. For example, if you sell coffee, National Coffee Day could be a great opportunity for a promotion.

Remember, the key is to ensure that the holiday or event is relevant to your business and your target audience. Irrelevant ads can come off as insincere or opportunistic, so it's important to choose your moments carefully.