Are there benchmarks or metrics we should aim for in different markets?

When it comes to Bing Ads performance metrics, there are no one-size-fits-all benchmarks that apply to all markets. However, there are some general metrics that you can use to evaluate the performance of your Bing Ads campaigns and identify areas for improvement. Here are some metrics that you can use to evaluate the performance of your Bing Ads campaigns in different markets:

1. Click-Through Rate (CTR): Click-through rate (CTR) is the percentage of users who click on your ad after seeing it. A higher CTR indicates that your ad is relevant and engaging to your target audience. A good CTR can vary depending on the industry and market, but a general rule of thumb is that a CTR of 2% or higher is considered good.
2. Conversion Rate: Conversion rate is the percentage of users who take a desired action after clicking on your ad, such as making a purchase or filling out a form. A higher conversion rate indicates that your ad is effective in driving conversions. A good conversion rate can vary depending on the industry and market, but a general rule of thumb is that a conversion rate of 5% or higher is considered good.
3. Cost-Per-Click (CPC): Cost-per-click (CPC) is the amount you pay for each click on your ad. A lower CPC indicates that your ad is more cost-effective. A good CPC can vary depending on the industry and market, but a general rule of thumb is that a CPC of $2 or lower is considered good.
4. Cost-Per-Acquisition (CPA): Cost-per-acquisition (CPA) is the amount you pay for each conversion. A lower CPA indicates that your ad is more cost-effective in driving conversions. A good CPA can vary depending on the industry and market, but a general rule of thumb is that a CPA of $50 or lower is considered good.
5. Quality Score: Quality Score is a metric that measures the relevance and quality of your ad, keywords, and landing page. A higher Quality Score indicates that your ad is more relevant and engaging to your target audience. A good Quality Score can vary depending on the industry and market, but a general rule of thumb is that a Quality Score of 7 or higher is considered good.

By tracking these metrics in different markets, you can evaluate the performance of your Bing Ads campaigns and identify areas for improvement. It's important to remember that these metrics can vary depending on the industry, market, and target audience, so it's always a good idea to set realistic goals and benchmarks based on your specific business objectives and competitive landscape.