Are there any specific requirements or guidelines for using location extensions?

Yes, there are specific requirements and guidelines for using location extensions in Bing Ads. Here are some of the key requirements and guidelines to keep in mind:

1. Location Extensions Eligibility: To be eligible for location extensions, your business must have a physical location that is verified in Bing Places. You must also have a Bing Ads account and a search campaign that is eligible for location extensions.
2. Location Extension Format: Location extensions appear as a separate line in your ad, and include your business name, address, and a map icon. You can also include a phone number or a call-to-action button, such as "Get Directions" or "Call Now."
3. Location Targeting: You can use location targeting to target your ads to users who are physically located near your business, or who are searching for products or services in a specific location. You can target locations by name, zip code, or address.
4. Location Data Accuracy: You must ensure that your location data is accurate and up-to-date. This includes your business name, address, phone number, and other location-related information.
5. Privacy and Consent: You must obtain consent for location data collection from users, where required by local regulations. You must also provide clear and transparent disclosures about how location data is collected and used.
6. Ad Content Guidelines: You must follow Bing Ads ad content guidelines when creating location extensions. This includes guidelines related to ad copy, images, and other ad content.
7. Performance Monitoring: You must monitor the performance of your location extensions and make adjustments as needed. This includes monitoring click-through rates, conversion rates, and other performance metrics.

By following these requirements and guidelines, you can use location extensions effectively in Bing Ads and create ads that are more engaging and relevant for your audience. This can help you improve the performance of your ads, increase engagement and conversions, and build a stronger connection with your audience.