Can users expand product ads to view more information on Bing Ads?

Started by Genea, May 05, 2024, 09:38 AM

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Genea

Can users expand product ads to view more information on Bing Ads?

gepevov

No, users cannot directly expand product ads to view more information within Bing Ads (Microsoft Advertising) itself. However, there are functionalities that achieve a similar outcome:

* **Clicking the Ad:** The primary function of a product ad is to direct users to a landing page with more detailed information. Clicking on the ad takes the user directly to the seller's website or product page, where they can explore specifications, descriptions, and potentially additional images or videos.

* **Image Hover (Optional):**  Some Bing Ads product ads might be designed to offer a slightly magnified view of the product image when a user hovers over it with the mouse. This can provide a closer look at the product without leaving the search results page entirely. However, this functionality depends on the advertiser's implementation and isn't universally available.

* **Sitelink Extensions:** These are Microsoft Advertising Extensions that you can add to your product ads.  Sitelink extensions display links to specific webpages within your website relevant to the advertised product. Clicking on a sitelink within the ad might take users to a product page with more in-depth information, bypassing the need to navigate the entire website upon initial arrival.

In essence, while Bing Ads product ads themselves aren't expandable, clicking the ad or utilizing extensions provides ways for users to access more comprehensive product information.  These functionalities guide users towards the seller's website or relevant product pages for a more thorough exploration.

backlinks

Yes, users can expand product ads to view more information on Bing Ads. When a user hovers over a product ad in the carousel, a "More information" button will appear, allowing them to expand the ad and view more details about the product.

Expanding the product ad will display additional product information, such as a longer description, product specifications, and customer reviews. This can help users make more informed purchasing decisions and increase the likelihood of clicking through to the advertiser's website.

It's worth noting that the ability to expand product ads is not available on all devices or browsers. For example, users on mobile devices or older browsers may not be able to expand product ads.

Overall, the ability to expand product ads on Bing Ads can provide users with more detailed product information and help advertisers showcase their products in a more engaging way.

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