Are product ads only displayed on Bing search results pages?

No, product ads on Bing Ads can potentially appear in various locations beyond just Bing search results pages. Here's a broader look at where you might see them:

**Search Results:**

* **Bing Search Engine:** This remains the core platform, displaying product ads relevant to user searches.
* **Bing Search Partners:** As mentioned previously, Bing Ads can show your product ads on partner search engines and websites when user queries align with your offerings.

**Beyond Search:**

* **Microsoft Audience Network (MAN):**  This network encompasses various Microsoft-owned properties and partner sites beyond traditional search engines. Your product ads could be displayed on these sites if relevant to the content and user demographics. Examples include MSN, Outlook.com, and partner news websites.

**Display Network:**

* **Limited Availability:**  While Bing Ads primarily focuses on search advertising, there might be limited options for displaying product ads on a broader display network of websites beyond Microsoft properties. This functionality might be less developed compared to search advertising.

**Focus on Search:**

* **Core Strength:**  Bing Ads' core strength lies in search advertising, making search results pages (Bing and partners) the primary platform for product ad display.

**Campaign Targeting:**

* **Targeting Options:**  The targeting options you choose for your product ad campaigns can influence where your ads appear. Focusing on search keywords and audience demographics will prioritize search results pages.

**Overall, Bing Ads prioritizes displaying product ads on search results pages (Bing and partners) due to their user intent and alignment with product discovery. However, there's potential for limited display on the Microsoft Audience Network and potentially a broader display network in the future.**

Product ads in Bing Ads are primarily displayed on Bing search results pages (SERPs), but they can also appear on other Bing properties and partner websites within the Bing Ads Syndicated Search Partners network. Here are the main placements where product ads can appear:

1. **Bing Search Results Pages**: Product ads are prominently displayed on Bing search results pages alongside or above organic search results. When users search for products or product-related keywords on Bing, relevant product ads are shown to users who are actively searching for similar products.

2. **Bing Shopping Pages**: Product ads can also appear on Bing Shopping pages, where users can browse and compare products from various retailers. Bing Shopping pages provide users with a dedicated shopping experience, allowing them to explore product listings, view product details, and make purchases directly from the Bing platform.

3. **Bing Image Search**: In some cases, product ads may appear within Bing Image Search results when users search for images related to specific products or product categories. Product ads displayed in Bing Image Search provide users with additional information about the products and offer opportunities for advertisers to reach users who are visually searching for products.

4. **Bing Partner Websites**: Product ads can be syndicated to partner websites within the Bing Ads Syndicated Search Partners network. These partner websites include third-party publishers and online retailers who have partnered with Bing to display Bing Ads on their websites. Product ads may appear on partner websites that are relevant to the user's search query or browsing behavior.

While product ads are primarily displayed on Bing search results pages, they can also reach users across various Bing properties and partner websites, expanding their reach and visibility to a broader audience of potential customers. By leveraging multiple placements and channels, advertisers can effectively promote their products and drive sales through product ads in Bing Ads.