What is anchor text?

Anchor text is the visible, clickable text that appears in a hyperlink. It is the text that users click on to follow the link to another webpage or website.

Anchor text is important for SEO because it provides context to search engines about the content of the linked page. When a user clicks on a hyperlink, search engines use the anchor text to understand the relevance and context of the linked page.

For example, if a hyperlink uses the anchor text "best digital marketing strategies," search engines can infer that the linked page is related to digital marketing strategies. This can help search engines understand the content of the linked page and rank it higher for related search queries.

However, it's important to use natural and varied anchor text that accurately reflects the content of the linked page. Using manipulative or spammy anchor text can actually harm your search engine rankings.

Overall, anchor text is an important part of any effective SEO strategy. By using natural and varied anchor text that accurately reflects the content of the linked page, you can help search engines understand the relevance and context of your backlinks, which can improve your search engine rankings and drive traffic to your website.

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