What is the difference between internal and external backlinks?

Backlinks are links from other websites that point to your website. They are an important factor in search engine optimization (SEO) because they can help to improve your search engine rankings and increase traffic to your website.

Internal backlinks, on the other hand, are links from one page on your website to another page on the same website. Here are some differences between internal and external backlinks:

1. Source: External backlinks come from other websites, while internal backlinks come from your own website.
2. Control: You have more control over internal backlinks because you can create them yourself. With external backlinks, you have less control because you rely on other websites to link to your content.
3. Authority: External backlinks from high-authority websites can have a greater impact on search engine rankings than internal backlinks. This is because external backlinks are seen as a signal of credibility and trustworthiness.
4. Anchor text: The anchor text of external backlinks can have a greater impact on search engine rankings than the anchor text of internal backlinks. This is because external backlinks are seen as a more objective signal of the content of the linked page.
5. Purpose: The purpose of internal backlinks is to help users navigate your website and find relevant content. The purpose of external backlinks is to help search engines understand the content and context of the linked page and improve its search engine rankings.

Overall, while both internal and external backlinks are important for SEO, external backlinks from high-authority websites are generally seen as more valuable than internal backlinks. However, internal backlinks can still help to improve the user experience and make it easier for users to find relevant content on your website.